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  • The Biggest Blocks During the Email Production Process

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Many email marketers say their campaign production is significantly slowed down by having to continually collect feedback from stakeholders and get buy-in, according to recent research from Litmus.

  • How to Save a Leaking Lead Generation Pool

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Fixing leaks in your lead generation pool requires examining your entire process to identify the problem. Is it department alignment? Automation? Inbound marketing? This article takes you through the possibilities.

  • A Playbook for Marketing-Led Growth: Amrita Mathur on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales support, how to implement what you learn from campaigns, and more.

  • Do Investors Prefer Pitch Decks Created by Humans or AI? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Can generative AI do a better job than humans of creating pitch decks intended to secure funding? To find out, Clarify Capital had 500 investors look at decks that had been created by GPT-4 as well as successful decks that had been created by people.

  • Why Google Analytics 4 Requires Your Immediate Attention | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Measurement & Analytics

    In this episode of the Marketing Smarts Live Show, Trust Insights CEO Katie Robbert digs into how GA4 differs from the previous version of Google Analytics and stresses that marketers must take immediate action.

  • How to Be More Customer-Focused

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In theory, it's easy to be customer-focused: gather and process customer information, segment, focus on target segments, understand customer perceptions, act on customer information, and know when and how to build customer relationships. So, why is being customer-focused so hard?

  • How to Recruit and Retain Gen Z Talent [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic from Abode explores data points and best-practices related to successfully hiring and retaining Gen Z talent.

  • A B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tight market.

  • Why Now Is the Time to Embrace a DXP + DAM Martech Solution

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Companies today must embrace digitizing nearly every aspect of their business to ensure compelling, engaging, and valuable digital buyer journeys. That is, no doubt, a monumental task. But there is a path forward.

  • Why a CXO Alone Won't Solve Your CX Problems

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    If you're concerned about your company's customer experience, don't just throw a CXO into the fray and expect that person to fix it. Leaders need buy-in from all departments to improve customer experience.

  • The Biggest Benefits of Improving Company Culture

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Executives say the biggest benefits of improving company culture are increased productivity and improved retention, according to recent research from Arbinger and Ascend2.

  • How B2B Marketers Feel About AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research from Wpromote and Ascend2.

  • Hybrid Selling Is Here to Stay, But Is Your Team Trained for It?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Sales training can be littered with outdated strategies that don't translate well into a hybrid or digital-first environment. This article outlines three necessary tactics for training future salespeople.

  • The Average Tenure of CMOs at Big Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    How long have chief marketing officers been on the job at large enterprises and advertisers? What are the backgrounds of those CMOs? To find out, Spencer Stuart looked at the data.

  • Data Cleansing 101: What Marketers Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic looks at the dangers of dirty data, the different types of dirty data, and the steps you should take to clean your data.

  • How to Authentically Brand Yourself in a Digital World | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Career Development

    Eric Yaverbaum has had countless successes in his career, but he manages to keep a handle on what truly counts in both career and life. And he has a lot of wisdom to impart that every marketer should be keen to keep in mind.

  • Top 3 Use Cases for Data Clean Rooms

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Data privacy standards have complicated the process of obtaining reliable customer data. Are clean rooms here to save the day? Maybe, maybe not... but they can certainly help.

  • How to Find and Nurture the Entrepreneurs in Your Company

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Your organization's greatest innovations have yet to be discovered. Who's going to discover them? Your sales team's entrepreneurs. So, find and nurture your brightest problem-solvers. Here's how.

  • The Digital Marketing Jobs That Will Be Disrupted Most by AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Digital marketers say the industry roles that will likely be disrupted most by artificial intelligence are content writers, email marketers, and social media managers, according to recent research from Authority Hacker.

  • How Small Business Owners Are Using AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Are small business owners using tools powered by artificial intelligence? If so, which tasks are the tools helping with? To find out, Skynova surveyed 1,000 small business owners.