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  • The Top Challenges to Providing an Exceptional B2B Customer Experience

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    B2B marketing, sales, and customer success professionals say a lack of communication among their teams is the biggest barrier to providing an exceptional customer experience, according to recent research from The Pedowitz Group and Ascend2.

  • How Well Do B2B Firms Handle Routing Sales Leads?

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most B2B professionals say their organization sometimes assigns sales leads to the wrong person, according to recent research from Lean Data, Sales Hacker, Heinz Marketing, and Outreach.

  • Using Product Management to Bring a Strategic View to Data and AI Ops

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Real-world AI looks very different from sci-fi TV's beeping robots most of us watched while growing up. Today's AI cannot fulfill its potential if it's relegated to its usual incarnation—expensive prototypes or initiatives. AI in the enterprise functions best as an integral part of a product management system.

  • Quality Over Quantity in Lead- and Conversion-Scoring

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The best way to establish a lead-scoring system is to follow what makes marketing so effective: knowing your core audience and setting goals. Check out this article for more on lead-scoring.

  • 15 Data Fallacies to Avoid [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Data can drive better marketing strategies and help make content more authoritative. However, when data is interpreted incorrectly, it can lead marketers astray. Explore 15 common data mistakes that should be avoided.

  • How Cookie Loss Is Affecting Enterprise Marketing Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers at big firms say the shift towards privacy and the depreciation of online cookies has had the greatest impact on their social media and search marketing, according to recent research.

  • How to Wholly Unify Sales, Marketing, and IT

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    So you've got your sales and marketing departments on the same page... mostly. But where does IT fit in? Can you put everyone in the same room without all hell breaking loose? To achieve interdepartmental harmony, follow these steps.

  • Be Positioned or Get Positioned: Do's and Don'ts for Transforming the Perception of Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    "Positions, everyone!" You know where your company started at the beginning of the show. But where is it by intermission? If you don't know, it may be time to reposition.

  • LinkedIn's Top Companies to Work for in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This research from the professional social network ranks companies based on elements of career progression, including ability to advance, company stability, external opportunity, and gender diversity.

  • How Superior Product Experiences Can Fuel Exceptional Customer Experiences: Three Considerations

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In the modern digital world, customer experience is not just about how you deliver the features of your products but also about how your customers interact with those products online. For excellent product experiences, follow these three tips.

  • How a Unified Brand Multiplies ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    This infographic explores how businesses can benefit greatly by taking a blended, overlapping approach that delivers a mix of content related to different aspects of their overarching brand.

  • Brands as the Center of Data Solutions? It's Already Happening

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    What can B2B marketers learn from a retail brand? A lot more than just B2C tactics, if the brand sets up its own data solution. And that's happening more and more.

  • How Different Business Teams Distribute Video Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Marketers say they distribute video content most often on social media, whereas salespeople and customer experience professionals say they distribute it most often to prospects and customers, according to recent research.

  • How to Authentically Brand Yourself in a Digital World: Eric Yaverbaum on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Are you ready to take a journey through trust, reciprocity, reputation, and strategy? In this episode, George B. Thomas and Eric Yaverbaum uncover a matrix of words, tips, and wisdom for building a successful brand in the digital world.

  • The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices.

  • Three Ways to Get More PR for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage.

  • The Top Challenges Women Face in Revenue-Generating Roles

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue.

  • Seven Pillars of B2B Brand Reputation Management

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    "Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation.

  • Three CX Tips to Turn Your Marketing Strategy From Ugly Duckling to Swan

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience

    Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there.

  • The Life of a Social Media Manager [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how they feel about the future.