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  • Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers.

  • Advertising is a B2B e-commerce marketer's best friend—but it can stab you in the back if you don't measure the return correctly. Here are six mistakes to watch out for.

  • Apple, Adobe, and Microsoft are the brands most trusted by B2B professionals, according to recent research from Sagefrog.

  • This infographic covers exactly what changes in a rebrand versus a debrand and also looks at the core goals of each approach.

  • Enthused employees can have a huge effect on your company's reputation and bottom line, and excitement is easily built on LinkedIn. Here's how to use the social platform for employee advocacy.

  • Changes in the workforce are transforming what motivates employees. This comprehensive infographic delves into how employers can win the hearts and minds of today's workers by using both tried-and-true and cutting-edge techniques.

  • Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers?

  • This infographic explores the backgrounds of 20 CMOs at leading brands, including JPMorgan Chase, Snap, McDonald's, Salesforce, and TikTok.

  • Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.

  • Apple is the most valuable brand in the world and is on track to become the first trillion-dollar brand, according to recent research from Kantar BrandZ.

  • If you don't continually invest in business development to keep potential clients in the marketing funnel, your brand might as well not exist. Don't let that happen. Ensure you aren't making these six mistakes.

  • Marketers can't be blamed for being overwhelmed by the seemingly endless choices that digital advertising offers. But do you have to embrace every option and every channel? There's a better way.

  • In-house creative teams have been growing in size and increasingly focusing on strategy, according to recent research from Lytho.

  • Too... much... technology... It's time to rethink how your martech stack works and which parts of it are really necessary. Your revenue depends on it.

  • Which workplace skills are Americans researching on search engines? To find out, Preply looked at Google Trends search data for 572 keywords related to professional skills.

  • Everyone's quitting their jobs! Or so it seems. In-house marketing teams are rare enough, so how do we keep marketers from leaving and making them even more rare? This article presents some ideas.

  • Ease of use is the top consideration for B2B firms when they evaluate new customer relationship management (CRM) solutions, according to recent research from Insightly and Ascend2.

  • As an agency, you have more than just the smarts to help your clients with their bottom line; You have the means to prove marketing's value to the business—and showcase your own awesomeness.

  • This infographic provides 12 tips for structuring your LinkedIn profile, choosing the right content, and optimizing elements to ensure you're found.

  • Twitter is the go-to social network for journalists, but it isn't the top platform that the public turns to for news, according to recent research from the Pew Research Center.