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  • Take 10: Seven Steps to Social Media Marketing Success

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, we'll walk you through seven steps to creating an effective social media strategy. You'll learn how to incorporate the needs of your customer, align your tactics with your business goals and objectives, integrate other marketing initiatives, and determine the ROI of your social media marketing efforts.

  • Tips for Creating a 360-Degree Approach to Your Digital Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Do you have a 360-degree approach to your marketing? It can help you provide a consistent experience across channels.

  • Take 10: How to Attract Customers to Your Tradeshow Booth

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Event Marketing

    In just 10 minutes, you'll learn seven key customer attraction strategies to ensure a consistent flow of traffic to your booth. We'll go beyond how to pick the ideal booth location and will provide you with tips on how to train your team to drive attendees in, booth promotions that work, creative differentiation ideas, and more—so you'll leave each event with a list of qualified leads and a positive ROI.

  • Take 10: Email Marketing Strategies—Out With the Old, In With the New

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, you'll learn how to align your email efforts with changing technology, increase open and click through rates, and grow your email ROI. We'll show you how to create a whole new life for your emails by sweeping away dusty, outdated practices.

  • The Key to Successful Positioning: '3Cs' Research

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you need to do.

  • Take 10: Three Steps to Creating Elite Brand Ambassadors

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, you'll learn how to identify employees or subcontractors as a brand ambassadors who can represent your product, service, or brand. We'll discuss how to educate them on your company's unique story, company values, and how to help you attract new talent to keep your brand top of mind.

  • Take 10: How to Create a Social Media Listening Strategy

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, you'll learn how to create a social media listening strategy that will jumpstart your social monitoring efforts, find conversations you can engage in, and help you to better identify prospective customers and industry thought leaders.

  • Top B2B Marketing Channels and Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix.

  • 26 Universal Questions for Brand Positioning (and Creating Your Brand Story)

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    How do you position your brand for success? What is the most compelling story you can tell about your business? Those are two of the most substantial questions marketers and entrepreneurs have to answer.

  • Take 10: The 10 Web Marketing Areas You Need to Focus on Now

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Strategy

    In just 10 minutes, we'll identify the top 10 online marketing areas you should be focusing on, and provide you with three action items for each. With your top 10 list and actionable to-dos in hand, you can eliminate the less impactful projects, and hone your time, money, and energy on what really matters and gives you the best ROI.

  • 10 Steps to a Successful Naming Workshop

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Naming agencies exist for a reason: Naming is an art. But if you approach it the way an agency would, you can have success doing it yourself. And the best way to start is to hold a naming workshop.

  • Omnichannel Marketing for Brands: Mark Schaefer Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Marketing consultant, speaker, and author Mark W. Schaefer discusses omnichannel marketing for brands, content shock, Big Data, and more.

  • Are Online Product Prices Lower Than In-Store Prices?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions.

  • Build Customer Loyalty With Rewards and Other Tactics That Motivate

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new kind of loyalty toward brands old and new.

  • Effective Direct Response Marketing: One-Shot vs. Campaign

    Article

    CONTENT TYPE: Article | TOPIC: None

    You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, planned follow-up component.

  • Online Shopping Trends 2013: Most Popular Categories, Top Purchase Drivers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent report by Walker Sands.

  • One Direction's Five Lessons for Building Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The passionate emotional enthusiasm (and sizable financial expenditures) that 1D inspires among its massive global fan base is not a fluke: It's the result of a meticulously nurtured loyalty-building strategy.

  • How to Use Content to Build Customer Loyalty and Retention

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Many marketing professionals are having serious challenges in executing a content marketing program at a very basic level. How can you address those challenges and implement a successful content marketing program? By following these four steps.

  • A Weight Watchers Case Study: How Smart Marketing Pays Off

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Weight Watchers is clearly the dominant company among weight-loss centers and programs. So what are the company's marketing secrets? Let's take a look at six savvy principles Weight Watchers has implemented to solidify its position at the top of the weight-loss stack.

  • Take 10: A Crash Course in Pricing Strategies

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Strategy

    In just 10 minutes, you'll get a thorough overview of pricing strategies and options you'll want to consider before establishing a price for your products.