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CONTENT TYPE: Article | TOPIC: Communications

Mobile marketing is by no means new, but it has been so refined in recent years that its toolsets and techniques are growing increasingly effective—and, more important, increasingly seamless.

CONTENT TYPE: Article | TOPIC: Event Marketing

Established brands can likely withstand experiential marketing flops because customers can fall back on previous positive brand experiences. Not so for new brands or product lines: A negative customer experience would likely be enough to sink them.

CONTENT TYPE: Article | TOPIC: Marketing Content

If you decide to fix even one of the following mistakes, you will see better results for you and your business.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.

CONTENT TYPE: Article | TOPIC: Branding

Even when brand communications hit all the marks—they're clear, meaningful, and on message—they're often dull. That's an opportunity, though, for companies willing to show off their human side and maybe even stick their necks out a little.

CONTENT TYPE: Article | TOPIC: Marketing Content

The success of your marketing strategies hinges largely on your content's quality and its ability to engage your audience. Follow these steps to not only better understand your customers but also identify where your sellers are more likely to win.

CONTENT TYPE: Article | TOPIC: Marketing Content

To make sure your company blog consistently engages your audience, apply persona research to the content you produce. Here are five steps for creating and using your blog persona.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Marketplace competitors can easily make your products or services a commodity so that everything comes down to price. How do you know whether you're being commoditized? And how can you avoid that undesirable fate?

CONTENT TYPE: Article | TOPIC: Marketing Strategy

What are the guidelines for making choices and setting priorities in your marketing organization? To achieve success in 2016, these are the most important questions for marketers to ask.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Marketers, looking for ways to take your brand to the next level? Here are 35 ideas and examples of brands that are doing it right.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you need to do.

CONTENT TYPE: Article | TOPIC: Branding

How do you position your brand for success? What is the most compelling story you can tell about your business? Those are two of the most substantial questions marketers and entrepreneurs have to answer.

CONTENT TYPE: Article | TOPIC: Branding

Naming agencies exist for a reason: Naming is an art. But if you approach it the way an agency would, you can have success doing it yourself. And the best way to start is to hold a naming workshop.