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  • The Three Most Important B2B Marketing Questions for 2016

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What are the guidelines for making choices and setting priorities in your marketing organization? To achieve success in 2016, these are the most important questions for marketers to ask.

  • Take 10: Personal Branding Strategy—How to Get Famous

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Career Development

    In just 10 minutes, you'll learn how to grow your personal brand by scaling your influence. We'll share steps on how to stand out online, engage your audience, and enhance your reputation. You'll learn how to grow your audience, and leverage content-creating habits that drive results.

  • Marketing Smarts Special: Experts Share Their Holiday Wishes for Marketers [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Twelve top marketing experts share their wish list for marketers: what they wish marketers would stop doing, and what they'd like to see more of in the coming year.

  • Take 10: Three Ways to Maximize Your Tradeshow Presence

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Event Marketing

    In just 10 minutes, you'll learn three key ways to get the most out of your tradeshow investment. We'll discuss the importance of starting with clear and measurable objectives, share tips on how your company can deliver compelling experiences on the show floor, and show examples of real companies that put these tips into action to boost their booth traffic and ROI.

  • The 10 Most Memorable Brand Logos

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale.

  • 35 Ways to Grow Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers, looking for ways to take your brand to the next level? Here are 35 ideas and examples of brands that are doing it right.

  • Take 10: How to Successfully Describe Your Services

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Branding

    In just 10 minutes, you'll learn how to craft a top-notch services description that can help you win more business.

  • Take 10: How to Name Your Brand

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Branding

    In just 10 minutes, we'll discuss how to choose a brand name that resonates with your customers. We'll walk you through the four types of names and the elements that make them sticky, as well as teach you how to evaluate your company and product names against the competition.

  • Take 10: Seven Steps to Social Media Marketing Success

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, we'll walk you through seven steps to creating an effective social media strategy. You'll learn how to incorporate the needs of your customer, align your tactics with your business goals and objectives, integrate other marketing initiatives, and determine the ROI of your social media marketing efforts.

  • Tips for Creating a 360-Degree Approach to Your Digital Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Do you have a 360-degree approach to your marketing? It can help you provide a consistent experience across channels.

  • Take 10: How to Attract Customers to Your Tradeshow Booth

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Event Marketing

    In just 10 minutes, you'll learn seven key customer attraction strategies to ensure a consistent flow of traffic to your booth. We'll go beyond how to pick the ideal booth location and will provide you with tips on how to train your team to drive attendees in, booth promotions that work, creative differentiation ideas, and more—so you'll leave each event with a list of qualified leads and a positive ROI.

  • Take 10: Email Marketing Strategies—Out With the Old, In With the New

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, you'll learn how to align your email efforts with changing technology, increase open and click through rates, and grow your email ROI. We'll show you how to create a whole new life for your emails by sweeping away dusty, outdated practices.

  • The Key to Successful Positioning: '3Cs' Research

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you need to do.

  • Take 10: Three Steps to Creating Elite Brand Ambassadors

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, you'll learn how to identify employees or subcontractors as a brand ambassadors who can represent your product, service, or brand. We'll discuss how to educate them on your company's unique story, company values, and how to help you attract new talent to keep your brand top of mind.

  • Take 10: How to Create a Social Media Listening Strategy

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, you'll learn how to create a social media listening strategy that will jumpstart your social monitoring efforts, find conversations you can engage in, and help you to better identify prospective customers and industry thought leaders.

  • Top B2B Marketing Channels and Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix.

  • 26 Universal Questions for Brand Positioning (and Creating Your Brand Story)

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    How do you position your brand for success? What is the most compelling story you can tell about your business? Those are two of the most substantial questions marketers and entrepreneurs have to answer.

  • Take 10: The 10 Web Marketing Areas You Need to Focus on Now

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Strategy

    In just 10 minutes, we'll identify the top 10 online marketing areas you should be focusing on, and provide you with three action items for each. With your top 10 list and actionable to-dos in hand, you can eliminate the less impactful projects, and hone your time, money, and energy on what really matters and gives you the best ROI.

  • 10 Steps to a Successful Naming Workshop

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Naming agencies exist for a reason: Naming is an art. But if you approach it the way an agency would, you can have success doing it yourself. And the best way to start is to hold a naming workshop.

  • Omnichannel Marketing for Brands: Mark Schaefer Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Marketing consultant, speaker, and author Mark W. Schaefer discusses omnichannel marketing for brands, content shock, Big Data, and more.