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  • Turmoil Ahead: The Future of Net Neutrality, Publishing, and Digital Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In 2017, marketers will be at the mercy of politics. Net Neutrality, a pillar of Cloud-based content, apps, and services, faces extinction. If the Web becomes a pay-for-performance utility, Cloud-based marketing strategies could become prohibitively expensive.

  • How Marketers Can Use Technology to Excel at Personalization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    New technologies, combined with Big Data, have made personalization more doable than ever—and customers now expect customized communication. If you're not personalizing, you're missing out.

  • Agencies and Content Marketing: Predictions, Trends, and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most (84%) of marketing agencies say content will become more important to their clients over time, according to recent research from CopyPress.

  • Sales Strategies of High-Growth Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    High-growth companies are more likely than lower-growth firms to use account-based sales approaches, focus on cold-calling, and employ tech-savvy salespeople, according to recent research from DiscoverOrg.

  • The Internet of Things: What It Is, How We Use It, and What's Ahead [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    The Internet of Things is growing so fast that there are already more connected devices than there are people. Check out this infographic to see what lies ahead both for consumers and for companies—and for the entire globe.

  • Digital Marketing in 2017: Trends and Predictions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    From customer loyalty to customer experiences to customer identity, 2017 promises to be a big year for customer-centric marketing. Check out this infographic for one company's predictions of the top trends we can expect to see.

  • The Apps and Technologies Trending With College Students [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    College students in the United States are increasingly using Uber for transportation, Spotify for music, and Venmo for making payments, according to recent research from Fluent.

  • 'Name That Brand': Naming Expert Mike Pile on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    A brand's name can make or break a business. Naming expert Mike Pile of Uppercase Branding shares his secrets for winning the high-stakes name game.

  • Video Marketing That Goes Down the Funnel, Not Down the Drain

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Just because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing funnel, you're leaving conversions and sales on the table.

  • Customer-Experience Expectations: What Happens When You Don't Deliver [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What happens when your customers aren't happy? Poor customer experiences can affect your bottom line in more ways than you might know.

  • Consumers Want These E-Commerce Website Elements Personalized

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    The e-commerce website elements that consumers are most interested in seeing personalized are shipping options, product recommendations, and coupons, according to recent research from Episerver.

  • Do Consumers Care More About Businesses' Competence or Morality?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers generally value competence more than morality when choosing between service providers, but the effect is weakened if the less competent provider is seen as an underdog, according to recent research published in the AMA's Journal of Marketing.

  • The 2016 Retail Holiday Delivery Experience [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    The retail shipping process isn't always smooth, and a bad delivery experience can prevent customers from becoming repeat purchasers. But marketers can take steps to improve the delivery and shipping experiences and keep customers coming back.

  • Media, Tech, and Telecom M&A Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Companies in the technology, media, and telecommunication (TMT) sector completed 3,021 M&A deals worth $698 billion in 2016, according to a recent report from Mergermarket.

  • From Making Headlines to Sustaining Engagement: What Donald Trump Can Learn From Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ideas.

  • A Day With Your Smartphone [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Smartphones have become part of nearly every aspect of our daily lives, from showering to working to sleeping. Here's a look at the many ways we rely on our mobile phones, and how texting (SMS) has helped foster that reliance.

  • Five Ways to Compete Against Low-Price Competitors

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    All of us face a low-cost or low-price competitor at one time or another. The solution isn't to lower your prices and engage in a price war; that just means low profitability for everyone. So what can you do to compete?

  • Will Artificial Intelligence Have a Major Impact on B2B Marketing?

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B marketing executives say artificial intelligence (AI) will have a significant impact on their marketing efforts in the next five years, but most say they still do not have a firm understanding of the technology, according to recent research from Demandbase.

  • Competitive Marketing Intelligence? Yep, There's a Chatbot for That!

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Collecting marketing intelligence on our competitors and rivals has long been a headache in search of an aspirin. We've had to use Google and scores of standalone tools to conduct competitive research. But it looks like we might have a cure in sight, in the form of a chatbot.

  • Five Effective Customer-Data Tactics: Resolutions for the New Year

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers know that collecting and using customer data is central to generating positive business results. But, as always, the devil is in the details. Use these five tactics in 2017 to get more value from the customer data you're collecting.