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  • The New Business Environment for Marketing Agencies in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many American marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US.

  • Unlocking Untapped Potential: Six Ways to Accelerate Growth Through Existing Accounts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Although acquiring new customers is needed to counterbalance inevitable attrition, it isn't the most effective way to stimulate growth. The true goldmine for revenue expansion lies in your existing accounts.

  • Generative AI: What Keeps Me Up at Night

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    GenAI's positive benefits outweigh its negative consequences, but that doesn't make those consequences any less real. This article lists future concerns about the use of AI, from basic to dystopian.

  • How Enterprises Are Using AI for Email Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees.

  • Three Social Media PR Tips for Driving B2B Brand Visibility

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    When news drops, it hits seemingly every social platform at once. It can be hard for a brand to stand out among all the noise. Following the tips in this article for better social media PR.

  • You May Be Hiding Your Content From Your Audience: How to Make Sure They See It Instead

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You'd never hide your content from your target audience, right? If you're not publishing content in the publications your target audience is reading, you might be. Here's how to get it in front of them.

  • Crafting a Dynamic Go-to-Market Campaign Plan | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    Ever felt like your go-to-market (GTM) campaign plan was set in stone, only to realize that it needs to be as dynamic as the market itself? If so, this episode of the Marketing Smarts Live Show is a must-watch.

  • How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World: Kristen Habacht on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave that sound into your marketing moments. They discuss helpful AI tools, overpersonalization, avoiding the uncanny valley, and much more.

  • B2C Strategies for Better B2B Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's high time we bridge the gap between B2C and B2B content marketing, using the strengths of B2C strategies to bolster B2B outcomes. Here are some ideas.

  • When AI Is Too Much: How to Balance Human and AI Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Have you ever been on the receiving end of AI that didn't work well? It can be awkward and even creepy. To avoid that "uncanny valley," marketers need to learn which functions are human-specific and which ones can be passed off to a bot.

  • How B2B Firms' CRM Usage Is Evolving

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from SugarCRM.

  • The B2B Buying Process Visualized

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers are well-versed in the customer journey. But knowing the other side of the story—the buying process (no, the two are not the same)—is also important. Le's visualize the process to truly understand it.

  • Three Generative AI Tools and Tricks You May Not Have Considered

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    You've likely heard how generative AI can automate content creation, enhance data analysis, and power chatbots. Here are three additional use cases for AI you might have overlooked.

  • Five Effective Ways to Justify B2B Marketing Spend [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How can B2B marketers ensure they get the funds needed to execute their strategies? This infographic from DIGGrowth looks at five proven approaches for justifying spend.

  • Strategic Alliances: Benefits and Risks

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To minimize risk and maximize the benefits of strategic alliances, B2B companies must carefully consider their specific circumstances, objectives, and the compatibility of potential partners. Here's what you need to know.

  • Stop Trying to Measure Everything, Use an Outcome-Focused Lens Instead

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    We marketers have grown accustomed to measuring everything. It if can be measured, why not do it? Well... because metrics are messy and outcomes are more important.

  • Three Keys to Safely Using Generative AI in Marketing

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Generative AI is a gamechanger, but it could also be a nightmare. When so many pieces of content can be created so fast, how do you ensure the quality and consistency you need to keep everything on brand? Here are three tips.

  • Empathy in Marketing: A B2B Gamechanger

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Are you using empathy to its full potential in your marketing? This article argues for a comprehensive approach— empathic marketing—that resonates with audience emotions, desires, and needs and translates into business success.

  • How to Build a High-Conversion Evergreen Lead Funnel: A Five-Step Guide

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    We've all heard it: B2B buyers are leaning toward self-service. Enter: the lead funnel, which allows you to sell your offer before your sales team even gets on the phone. Sound good? Check out the details.

  • How to Secure More Press for Your Company

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Paid advertising gives you reach, but it's earned media coverage that builds brand trust. Check out this article for tips on how to get more media coverage.