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  • Small Business Digital Marketing Trends for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media is the top digital marketing tactic/channel small businesses plan to spend additional budget on in 2017, according to recent research from Infusionsoft.

  • How to Navigate the Social Media Advertising Solar System [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Advertising on social media is one thing, but gaining maximum impact for your ad spend is another. This infographic will help you figure out how to use your money wisely on social media—for stellar results.

  • The State of Influencer Marketing in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most marketers are still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, according to recent research from Altimeter, Traackr, and TopRank Marketing.

  • Four Steps for Driving Customer Loyalty With Data Science

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    To build loyalty and retain customers, marketing teams can take these four steps that improve customer insights and the overall customer experience—and build lasting customer relationships.

  • Turmoil Ahead: The Future of Net Neutrality, Publishing, and Digital Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In 2017, marketers will be at the mercy of politics. Net Neutrality, a pillar of Cloud-based content, apps, and services, faces extinction. If the Web becomes a pay-for-performance utility, Cloud-based marketing strategies could become prohibitively expensive.

  • How Marketers Can Use Technology to Excel at Personalization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    New technologies, combined with Big Data, have made personalization more doable than ever—and customers now expect customized communication. If you're not personalizing, you're missing out.

  • Agencies and Content Marketing: Predictions, Trends, and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most (84%) of marketing agencies say content will become more important to their clients over time, according to recent research from CopyPress.

  • Sales Strategies of High-Growth Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    High-growth companies are more likely than lower-growth firms to use account-based sales approaches, focus on cold-calling, and employ tech-savvy salespeople, according to recent research from DiscoverOrg.

  • The Internet of Things: What It Is, How We Use It, and What's Ahead [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    The Internet of Things is growing so fast that there are already more connected devices than there are people. Check out this infographic to see what lies ahead both for consumers and for companies—and for the entire globe.

  • Digital Marketing in 2017: Trends and Predictions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    From customer loyalty to customer experiences to customer identity, 2017 promises to be a big year for customer-centric marketing. Check out this infographic for one company's predictions of the top trends we can expect to see.

  • The Apps and Technologies Trending With College Students [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    College students in the United States are increasingly using Uber for transportation, Spotify for music, and Venmo for making payments, according to recent research from Fluent.

  • 'Name That Brand': Naming Expert Mike Pile on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    A brand's name can make or break a business. Naming expert Mike Pile of Uppercase Branding shares his secrets for winning the high-stakes name game.

  • Video Marketing That Goes Down the Funnel, Not Down the Drain

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Just because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing funnel, you're leaving conversions and sales on the table.

  • Customer-Experience Expectations: What Happens When You Don't Deliver [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What happens when your customers aren't happy? Poor customer experiences can affect your bottom line in more ways than you might know.

  • Consumers Want These E-Commerce Website Elements Personalized

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    The e-commerce website elements that consumers are most interested in seeing personalized are shipping options, product recommendations, and coupons, according to recent research from Episerver.

  • Do Consumers Care More About Businesses' Competence or Morality?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers generally value competence more than morality when choosing between service providers, but the effect is weakened if the less competent provider is seen as an underdog, according to recent research published in the AMA's Journal of Marketing.

  • The 2016 Retail Holiday Delivery Experience [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    The retail shipping process isn't always smooth, and a bad delivery experience can prevent customers from becoming repeat purchasers. But marketers can take steps to improve the delivery and shipping experiences and keep customers coming back.

  • Media, Tech, and Telecom M&A Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Companies in the technology, media, and telecommunication (TMT) sector completed 3,021 M&A deals worth $698 billion in 2016, according to a recent report from Mergermarket.

  • From Making Headlines to Sustaining Engagement: What Donald Trump Can Learn From Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ideas.

  • A Day With Your Smartphone [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Smartphones have become part of nearly every aspect of our daily lives, from showering to working to sleeping. Here's a look at the many ways we rely on our mobile phones, and how texting (SMS) has helped foster that reliance.