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CONTENT TYPE: Chart | TOPIC: Customer Experience

Consumers say they feel most emotionally connected with a brand that come across as caring about people like themselves, according to recent research from CustomerThermometer.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Millennials are the ever-sought-after audience of many brands, and knowing how they behave is key to selling to them. This infographic looks at how marketers can tap into the behaviors of Millennials of various ethnicities.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Most hospitals/health systems are engaging in content marketing, but many are finding it to be only somewhat effective in achieving their business goals, according to recent research from True North Custom.

CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

Most marketers give their firm's overall digital capabilities barely a passing grade, though many feel more confident about their organization's abilities in some key areas, according to recent research from BCG.

CONTENT TYPE: Infographic | TOPIC: Email Marketing

If your emails are being sent to subscribers in Australia, check out this infographic for tips on unique challenges to emailing Down Under, and see benchmarks for how Aussie subscribers interact with emails.

CONTENT TYPE: Chart | TOPIC: SEO

Amazon.com is the advertiser that appears most visibly in Google paid search results, whereas Wikipedia is the site that appears most visibly in the organic results, according to recent research from Searchmetrics.

CONTENT TYPE: Infographic | TOPIC: SEO

Search functionality is moving off the screen and into consumers' homes as people begin to use voice search. In this infographic, Microsoft predicts the future of search will include more AI, making the experience more personal, pervasive, and predictive.

CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

Spend on display ads is exploding, but their perceived ROI remains low. One reason: attributing phone calls to display ads is challenging. Check out five steps marketers can take to make it easier.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI of their digital efforts, according to recent research from TrackMaven.

CONTENT TYPE: Chart | TOPIC: Email Marketing

Marketers at companies say they need to focus on personalization and automated campaigns, whereas marketers at agencies cite behavioral response marketing and personalization, according to a recent report from Adestra and Econsultancy.

CONTENT TYPE: Infographic | TOPIC: Communications

Does your mobile app pull its weight? If your brand has a mobile app—or if you're thinking about creating one—check out this infographic for features that every business app should have.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

As content and influencer marketing continue to reap big rewards for brands, this infographic looks at the state of the "creator economy," including how much is being spent and how brands can best use content and influencers.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

After seeing a product video, consumers are 46% more likely to do an online search about that product, according to an infographic that's chock full of 40 stats about video use in e-commerce. Check it out to get some ideas for how you can use video.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Augmented reality, virtual reality, screenless ordering... New technologies are emerging, and brands are eager to jump on board. But how do your customers feel about new digital trends? Are brands and consumers on the same page?

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

People apparently spend more time on social media than they spend on eating and drinking. See where consumers are spending their hours—and days and years—on each social media platform.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

US teenagers age 13-17 (Gen Z) say YouTube and Netflix are the coolest brands, according to recent research from Think With Google.