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  • SMS Is on the Rise for Business: Trends and Stats [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    SMS messages have much better response rates than email, but some brands have been hesitant to get on board. Things are changing, though. To see whether SMS messaging is right for you, check out the latest SMS business trends.

  • 15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate.

  • Is a Loyalty Rewards Program Right for Your Brand? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    A good loyalty rewards program increases not only the number of repeat customers but also average order value—which can have a significant impact on the bottom line. Check out the infographic for more on how a loyalty program can help you.

  • Turnkey Marketing Clouds Fall Short, Here's How You Can Build Your Own

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Multichannel automation, content personalization, social sharing tools, analytics... a marketing Cloud makes it possible to juggle the numerous tools necessary for today's marketing. But do you get a turnkey solution, or do you build your own?

  • Is There Such a Thing as a 'Brand Fail' Anymore?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to really fail?

  • How to Drive Real Results Through Sales, Marketing, and AI

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up until now, has been complicated.

  • Five Direct Mail Myths About Millennials [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    If a marketer sends a direct mail piece to a Millennial, is it even read? Very possibly, yes, says today's infographic, which debunks myths about Millennials' interactions with direct mail and offers ideas for how to market to them.

  • How to Use Data to Reach New and Existing Customers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    Got big questions about using data for marketing? Learn how to collect it, analyze it, and use it in a smart way. Check out today's infographic.

  • Why Your Paid Social Is Failing, and Best-Practices for Social Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social marketing is different because your audience talks back—immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads or email, you're missing a huge opportunity to capture market share.

  • The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Today's infographic explores three perils of programmatic ad buying and explains how to make sure your brand is safe, your ads are viewable, and your reputation is safe from fraudsters.

  • 16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Optimizing for higher website conversions doesn't have to be a complicated process. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers.

  • Four Effective Ways to Market to Millennials

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you market to—and win over—this tough crowd.

  • Instant Gratification Nation: The Impatient American Consumer [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many Americans say technology has made them more impatient today than they were five years ago, according to recent research from Fetch and YouGov.

  • Programmatic Display Advertising: Why CMOs Are Fed Up

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    It's a multibillion-dollar problem that's shaking the confidence of thousands of marketing decision-makers. But what is it, exactly, and why is it leaving CMOs fed up and frustrated?

  • How to Become a Merchandising Rock Star: Andrea Syverson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Branding and merchandising expert Andrea Syverson explains how brands can become merchandising rock stars, how B2B and B2C brands alike can use merchandising to address customer pain points, and how "verbifying" your brand can help you to focus your marketing message.

  • What Are Transparent SSL and HTTPS? And Why Should You Care? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Unclear about what transparent SSL and HTTPS are, how they affect your website, and why you should think about them before October this year? Check out this infographic for the details.

  • Four Ways Marketers Can Take Risks Without Being Risky

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In today's consumer environment, we marketers must take risks, otherwise we risk getting lost in the clutter and sinking into irrelevance. Success lies in understanding the difference between taking risks... and being risky.

  • Four Steps to Ensure Successful User Experiences No Matter How POS Evolves

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The point of sale (POS) has evolved from the cash register to the online cart and now to voice-activated devices—and soon to virtually anywhere, anytime, in myriad automated ways. The one constant for marketers: user experience.

  • Four Reasons Your Business Should Be on Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What's the big deal about Instagram? Check out today's infographic for the full story on this image-sharing social network. It might turn out to be just the right social platform for your marketing.

  • 40 Facts About How the Psychology of Color Can Boost Your Website Conversions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    A customer's first impression of your brand depends significantly on the colors associated with it. Learn how different colors elicit different emotions and how you can use the psychology of color to your advantage.