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  • The oil/petroleum and marketing/advertising industries are the most distrusted by consumers in the United States, according to recent research from HaloCigs.

  • Organic search results are 8.5 times more likely to be clicked on than paid results, according to today's infographic. Check out more about why SEO is the way to go, and see why your brand should be investing in it.

  • Kathleen Reidenbach, chief commercial officer for Kimpton Hotels & Restaurants, shares lessons in managing a global brand for a hospitality company with more than 60 boutique properties all over the world.

  • Customer or market research and intelligence are essential to fact-based decision-making. Here are six best-practices for conducting research and reasons for considering external resources to help you avoid costly mistakes.

  • Brand loyalty has changed over the decades. It's no longer as straightforward as having the best product or a great rewards program—but that's not a bad thing, says today's infographic, which explores the history and future of customer loyalty to brands.

  • Google ads are a competitive space. Check out this infographic for seven tips—with supporting data—to help you get the best ROI on your ads.

  • Many marketers, business owners, and entrepreneurs think innovation is synonymous with invention—and that to move the needle, we need to come up with a shiny new product, market, or idea. But some of the most innovative brands of our time prove otherwise.

  • Steve LaCroix, executive vice-president and chief marketing officer for the Minnesota Vikings NFL football team, discusses how sports marketing has evolved and the importance of enhancing the game-day experience for fans at the stadium.

  • So much more goes into an email campaign than simply hitting the "send" button. Here are the numerous aspects of your entire email strategy to consider—from personalization and lead generation to cleaning up an old list.

  • Insurance marketers do not have an easy product to sell. But they do have an audience that often purchases over the phone rather than online, providing companies with unique opportunities to personally help prospects convert.

  • Which social platforms work best for B2B marketing? How is the demographic of the B2B buyer changing? How are B2B marketers using content? Find out the answers and more in today's infographic.

  • SaaS companies can ensure nurturing and upsell campaigns are consistently successful across the entire buyer's journey, from initial contact through the trial/freemium phase to after commitment. Here's how.

  • The Instagram Story feature has been around for over a year now. How have brands latched on, and how are they using it to drive engagement? Today's infographic looks at how eight industries use the medium.

  • Customers often turn to social channels with customer service requests, and that presents a challenge for brands that manage social within Marketing. Check out today's infographic to see why customer care via social may be better owned by Customer Service.

  • To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value.

  • Google is releasing its own ad blocker for Chrome in 2018. What does that mean for marketers? The ad-blocking phenomenon is complex and can put a crimp in your ad plans, but this infographic explains what's going on and what marketers should be aware of.

  • How clean is your lead data? If it's been sitting around for even a short while, much of it could be outdated and decayed. Check out today's infographic to see how dirty lead data could be hurting your bottom line and what to do about it.

  • Print is dead, right? Not so, says an infographic that explains how people respond to print versus digital media. Turns out... print can give your marketing an edge.

  • Most marketers say they have a deep understanding of how to engage consumers, but many consumers do not agree, according to recent research from Marketo.

  • Today, few terms generate as much buzz as "influencer marketing." But is the result more heat than light? Here's a look at three top challenges of influencer marketing, along with a big-picture view of this marketing strategy.