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  • The Ad Formats and Categories Consumers Like Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Among the various advertising formats, television ads are the still the most liked by consumers, according to recent research from Clutch.

  • Devise Better Customer Journeys With Customer Data as Your GPS

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    Understanding your buyers' journeys is key to providing them with the right information to move them along the buying path. See how the right tools—and AI—can make your job as a marketer efficient and effective.

  • How to Put Employees First in the Customer Experience, and Why You Should

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    All the technology in the world won't give your customers great experiences if your customer service team—the face of your brand—isn't trained and supported properly. Here are three ways to make sure they are.

  • What Brexit Teaches Us About Crafting Marketing Campaigns That Compel Action

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What can marketers learn from the techniques that Brexit supporters used to convince a majority of the population to vote for what's been called "the stupidest thing any country has done"?

  • The Personalization Maturity Ladder [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Personalization can be as simple as an email greeting or as complex as a fully customized, cross-channel shopping experience. See where your organization ranks and learn how to improve your customers' experiences.

  • The Top 25 B2B Products From Silicon Valley Tech Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    SurveyMonkey creates the best-liked B2B software products among Silicon Valley tech companies, according to recent research from G2 Crowd.

  • The Building Blocks of Employee Advocacy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Employee advocacy can be a low-cost, highly effective way to boost marketing and sales efforts and improve employee retention. These five steps will get you started.

  • What Leads to Bad Brand Experiences?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment.

  • Five Essential Multichannel Marketing Tactics for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need to keep up with them to be successful.

  • Why ABM and Inbound Don't Play Nice: Joe Chernov, InsightSquared CMO, on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing

    Joe Chernov, chief marketing officer at sales intelligence company InsightSquared, discusses why account-based marketing and inbound are often at odds, how brand marketing is coming back, and why 2018 is the year of customer marketing.

  • AI-Powered Marketing Is Here: What You Need to Know

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Artificial intelligence offers customers better experiences and makes marketers' lives easier—and it's not has hard to implement as you might think. Here are some considerations for using AI in your marketing efforts.

  • Worried About Your Millennial Strategy? Top 3 Myths and Truths

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Do Millennials really have unique qualities, and do they really present unique challenges to marketers... or are we simply dealing with recurring clichés? Let's dispel three of the most commonly repeated myths about Millennials.

  • B2B Demand Generation: Marketers' Favorite Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report.

  • How Consumers Feel About Haggling

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    There are big differences in how people from different nations feel about haggling over prices, according to recent research from Picodi.

  • Creating a Culture of Customer-Centricity: SAP's Chief Digital Marketing Officer Mika Yamamoto on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    SAP Chief Digital Marketing Officer Mika Yamamoto discusses the importance of a human touch in digital transformation, and how to set the tone at the top to create a truly customer-centric organization.

  • Top 10 Typography Trends of 2018 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Typography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year.

  • How to Use Gamification and Technology for a Better Experiential Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns.

  • Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of and the actions you should take to retain them.

  • Account-Based Marketing Trends: Top Channels, Priorities, and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    Marketers say personalized content is the most effective digital channel they use for engaging account-based marketing (ABM) accounts, according to recent research from Ascend2.

  • Five Ways to Keep Your Website Relevant in 2018

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    For your website, 2018 will be the year of legal compliance and user respect, and savvy brands can't afford to be left behind. Implementing these five techniques will get your site ready for this year—and beyond.