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  • Instagram Engagement by Day of the Week

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts?

  • Global Ad Spend Forecasts by Medium Through 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Global spend on mobile advertising grew 38% in 2017, and it's projected to increase 19% per year through 2020, according to Zenith.

  • Overcoming Digital Isolation to Make Real Connections: SAP Ariba CMO Tifenn Dano Kwan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    SAP Ariba Chief Marketing Officer Tifenn Dano Kwan explains why the most empathetic CMOs are the most effective, how digitization isolates people (and how to combat that isolation), and what diverse outside interests (like riding motorcycles and playing the drums) have taught her about marketing.

  • Customer Relationships in the Age of Technology [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Technology can actually help create meaningful human relationships between brands and customers—when it's used well. See how AI, chatbots, and more can produce better customer experiences and relationships.

  • Brand Loyalty Programs: Satisfaction and Engagement Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand Loyalty.

  • Spring Cleaning for Digital Marketers: Four Things You Should Do Now [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None of the above

    It's easy to get in a rut with your digital marketing program, so use spring cleaning as an excuse to re-evaluate your efforts and make sure you're doing all you can to achieve maximum ROI.

  • Bitcoin Basics: A Brief History [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    As marketers start to explore how to use Bitcoin and other cryptocurrencies, here's a primer on what exactly Bitcoin is, how mining works, and how the future of cryptocurrencies could be threatened.

  • Always On: How Modern Life Has Changed Shopping and Coupons [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Coupons are more popular than ever, but the way they are used is changing. Now consumers have the option to use paper or digital coupons, and savings apps are on the rise. See how consumers are saving money and seeking deals.

  • How to Ignite Your LinkedIn Marketing Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Want to know the secrets to using LinkedIn for marketing? Ask the experts: the platform's own marketers. Check out these tips from LinkedIn's business solutions team.

  • The Companies With the Best (and Worst) Reputations With US Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    E-commerce giant Amazon.com has the best overall reputation with US consumers among well-known companies, according to recent research from The Harris Poll.

  • Search Overtakes Social as Top Traffic Driver to Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Search engines drove more total traffic than social networks to websites in 2017 for the first time in three years, according to recent research from Shareaholic.

  • Are You Ready for GDPR? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    The deadline for GDPR compliance is fast approaching. Are you prepared? This infographic explains the goals of the General Data Protection Regulation and gives companies a road map for becoming compliant.

  • Sound Progress: Podcast, Online Audio, and Smart Speaker Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Just over one-fourth of Americans age 12 and older say they have listened to at least one podcast in the previous month, and 17% say they have listened to at least one podcast in the previous week, according to recent research.

  • 'Don't Chase the New, Innovate the Old': Four Lessons From Nike

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It also protect your iconic status, the highest and most profitable form of branding.

  • The 10 Most In-Demand Companies on LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Amazon is the company US professionals on LinkedIn most want to work for, according to recent research from the social network.

  • Online Marketers: The Next Big Trend in Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What do online marketers think the next big trend in marketing will be? To find out, BrightEdge surveyed 500 search, content, and digital marketers in February.

  • The Demographics and Motivations of Amazon Shoppers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Amazon shoppers in the United States tend to be wealthier and more educated than the general population, according to recent research from Epsilon.

  • Blockchain 101: What Digital Marketers Should Know

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    You've heard the term "Blockchain," and maybe you're familiar with cryptocurrencies and Bitcoin, but what does all that have to do with marketing? Here's what you need to know.

  • Creativity, Disruption, and the Expression Economy: Ron Tite on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Ron Tite, speaker, author, and owner of content marketing agency Church + State, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the "Expression Economy"—his take on modern business.

  • How to Price a Marketing Proposal: Four Proven Approaches

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Pricing can be one of the most sensitive parts of a marketing proposal, but these four tips can help your prospects focus on the value of your services rather than the dollar amount—and give you their Yes.