FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Keep Consumers From Cheating on You: Foster a Community to Stay Together

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Marketers have long sought to encourage brand loyalty, but their tactics are falling short. Marketers still make two big errors when using traditional loyalty tactics: trying to develop a relationship built on transactions; and not listening to consumers. Here's what to do instead, in three steps.

  • How Connected Devices Are Reshaping Consumer Behavior in 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world. How can marketers—and, more broadly, businesses—keep up with the pace of change and evolving consumer behavior?

  • Interactive Content and the Future of Live TV

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Fortnite's live performances and Netflix's new ventures are evidence that younger audiences' expectations of content are changing: They don't want to just watch it, they want to experience it. What will be the next way to grab mass audiences' precious time and attention?

  • Six Ways to Be More Genuine in Your Customer Interactions

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Today's consumers have endless options, so they expect you to compete for their brand love. That's why forging a genuine connection with them is so important: It will secure their loyalty.

  • Automation in Moderation: Amanda Holmes on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Amanda Holmes, CEO of Chet Holmes International, explains how to use your automation efforts in combination with human interactions to achieve the best possible results.

  • Google and Podcasts: The Next Big SEO Opportunity?

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Google will begin to add podcasts to search results. Soon, podcasts won't have to rely on Top 100 lists and word-of-mouth to be discoverable. This development will fundamentally change the medium. Here's what you need to know.

  • Five Segmentation Gaffes (And How to Avoid Them)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Yet, despite all the effort they put in, companies repeatedly make easily avoidable segmentation mistakes. Here are five common ones, along with tips to avoid them.

  • 10 Examples of the Best Brand-Community Landing Pages

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Digital brand communities have grown in popularity, so it makes sense to explore some high-profile examples. A community's landing page is an important building block of an engaged, growing community. It's what draws people in. Draw inspiration from these 10 examples.

  • Three Types of Events That Will Fuel Sales for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    In a digitally driven world, the human element can get lost. Nothing can replace face-to-face rapport, which is why events can do wonders for your sales—certain types of events more than others, depending on your brand and positioning. These three types of events can boost your sales.

  • Voice Search Stats Compilation: 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Marketers need to keep up on the state of voice search, because it's changing how consumers search for information. Users are speaking into their smartphones and to voice assistants to find out about your business, products, and services. Check out this compilation of voice search statistics.

  • Artificial Intelligence: A Detailed Overview [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Chatbots, robots, digital assistants, automated vehicles, virtual assistants... They (and much more) are the products of artificial intelligence, which is poised to transform entire industries. Here's an overview of the current state of AI, all in one (very long) infographic.

  • The State of Marketing Automation in 2019 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Although the use of marketing automation is increasingly widespread, most businesses say they still need to improve their capabilities in various key areas, according to recent research from Act-On and London Research.

  • Your Brand Safety Is at Stake: What to Do in the Era of 'Sleeping Giants'

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Brand safety is being redefined by consumers. Marketers today need to look beyond just making sure their ads don't appear in controversial contexts. Brands' usage policies, partnerships, and even political campaign contributions are now in play. Here's advice on how to keep your brand safe.

  • Seven Ways to Boost Your ABM Success: Advice From Seven Experts

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    There's a reason account-based marketing is exploding in popularity among B2B marketers. It's because ABM is making B2B marketing more effective than ever. Having seen firsthand what ABM can do, seven B2B marketing leaders offer advice and insight on how to boost your ABM efforts.

  • Is Your Martech Vendor Serving You Unpalatable Alphabet Soup?

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketers are drowning in martech alphabet soup. They must sort through that haphazard collection of acronyms that vendors have created to market their products. Then, marketers have to select the right acronym and the right vendor. Avoid the unhealthy hassle.

  • Five Steps to Going Agile and Producing Better Marketing Results

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers are often at the mercy of continually changing environments. But Agile Marketing allows marketers to account for the inevitable volatility and uncertainty in day-to-day marketing operations. Here are five easy steps to going Agile with your marketing projects.

  • Three Priorities CMOs Should Be Focusing on Now

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Whether you're a big or small brand, today's consumers assume you know them and understand them—and can personalize their interactions with you online, offline, across devices, and so on. But where do you even start? Every CMO needs to consider these three key priorities.

  • Top 4 Reasons SMBs Should Use Paid Search

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It's an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses be using it?

  • Forget the Funnel: Join the Buyer's Journey With Lifecycle Marketing Instead

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Are you still using the sales funnel as your model for marketing? Stop. There's a better, far more accurate way that also aligns with lead nurturing and trust-building via content marketing. It's lifecycle marketing, and here is how it works.

  • Naming Women's Brands and Products: What You Need to Consider in 2019

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    It is an interesting, complicated, and marvelous time to be a woman. Likewise, it is an interesting, complicated, and marvelous time to be naming brands catering exclusively to women. It's also a task fraught with missteps. So... what is the best approach to take?