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  • Customer Analytics and Data Privacy Laws: On a Collision Course?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Much has been written recently about how consumers should be the "owners of their data." But can marketers perform customer analytics while respecting customers' wishes and following the law? Are we on a collision course, or is there a better way?

  • How to Achieve Cultural Velocity (And Why You Need to): Jonah Berger and Stefan Burford on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Jonah Berger and Stefan Berger offer listeners a sneak preview of their latest book, Cultural Velocity: Making Ideas Move. Together, they explain the five routes that brands can take to harness the power of culture to build relevance, drive conversations, and achieve growth.

  • Three Marketing Mistakes That Are Costing E-Commerce Companies Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    These days, e-commerce businesses have more marketing options at their fingertips than ever before. It can be easy to choose the wrong ones. As a result, many e-commerce companies are losing out on some seriously lucrative revenue streams.

  • How Mom-and-Pop Shops Can Succeed Against Big Retailers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic outlines and debunks persistent myths about mom-and-pop shops and offers seven actionable tips to help small businesses compete and thrive against big retailers.

  • Marketing Pros' 2020 Wish List: Top Digital Priorities and Concerns

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    The new year is right around the corner, and marketers are making their budget lists and checking them twice... Here's a look at how marketers are prioritizing digital spend for the year ahead.

  • The Future of Email: Embrace These Three Hot Email Trends to Stay Ahead in 2020

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Email is ubiquitous, valuable, and integrated into our lives and devices. But the email landscape isn't static: It shifts, even if just a little—by the day. Three hot trends will be shaping email marketing in 2020.

  • Secrets to Finding the Perfect Name for Your Brand: Jeremy Miller of 'Sticky Branding' on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Brand strategist and best-selling author Jeremy Miller shares insights from his latest book, Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name.

  • The Next Decade of E-Commerce: A Shift From Intent to Discovery

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    For 20+ years, shoppers have bought stuff online. But people don't just buy, they also like to shop—reveling in the experience of discovery. And they have now begun to extend that shopping behavior online. Brands need to capitalize on this shift—because it's the inevitable future of e-commerce.

  • Productivity Lessons From Bill Gates: How to Do a 'Think Week' [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Our workdays are in a permanent state of tug-of-war between deadlines and distractions, waged on a battlefield of meetings, projects, and campaigns—and planning, managing, and creating... Can we learn from how Bill Gates recharges and refocuses?

  • The New 4Ps of Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    At some point, we all learned about the 4Ps of marketing: place, price, product, and promotion. Those still hold weight, but marketing has been undergoing drastic changes, and companies now face a host of new challenges. These new 4Ps of marketing are the way forward.

  • ABM Strategies for Winning Those Big, Attractive Deals: A Three-Tiered Approach

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    If you're not already doing ABM, then you're likely thinking about doing it. Taking a tiered approach allows you to scale your efforts. Here's how to win the biggest, most attractive deals in your market.

  • Four Ways to Prepare for Voice Commerce

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    You've built your marketing career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You've mastered the art and science of SEO. But are you ready to market to the next generation of consumers? Are you ready for voice commerce?

  • Marketers and Retailers, Want to Survive the Holiday Season? Implement AI.

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The entire retail industry is at a crossroads: store closures, CMO reshuffles, and competition from Amazon. But retailers still have a lucrative opportunity to differentiate themselves and win over undecided shoppers, who are large in number. Here's how.

  • Creating Content? Make Sure You Have These Four Team Members

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Different companies have different methods and tools for content creation. What's important is that the team creating the content is capable of implementing a content strategy and achieving its objectives. So when putting together a content marketing team (or outsourcing to an agency), what should you be looking for?

  • What Goes Up in a Down Economy? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    An economic downturn will come. That's a certainty. What's not certain is exactly when (this year, next?) and how bad it will be (a recession, depression?). But some businesses will do better than others. See what history tells us we might expect during the next downturn.

  • 2020 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Here are the 2020 B2B content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program.

  • Using Customer Insights to Elevate Your Marketing

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Wouldn't you love to have a better customer (and competitor) insights strategy that you could turn into creative, targeted, and effective campaigns? With the right research and processes, you can. Sponsored by Melissa Direct.

  • Let's Get Personal: Why Hyper-Personalization Drives Increased Relevancy, Trust, and Engagement

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    Continuously flooding prospects with generic content or calls no longer works. Buyers are fatigued by all the marketing noise, and so they tune out. They crave hyper-personalization that offers relevance, trust, and engagement. Here's what you need to know.

  • Email Marketing and Artificial Intelligence: What's Coming and What You Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    AI shows great promise, and marketers are still learning how to use it effectively and integrate it with, or use it to complement, the processes they're already using. One thing is clear, though: Email is an area where AI can offer significant advantages.

  • How the Most Successful Marketers Spend Less Time on Marketing, and Why You Should, Too

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    If you're not already automating one or more of your daily marketing tasks and processes, you're missing out on a huge opportunity. Chances are, at least some of your competitors are a step ahead. Here's how you, too, can start making your marketing life easier.