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  • How to Become an Innovative B2B Marketer: Integrating Innovation Into Professional Development Plans

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    The pandemic has given B2B marketers an opportunity to become better marketers—and build stronger marketing teams—by embracing a culture of innovation. But that change entails rethinking professional development plans. These three sample plans can help you develop innovative B2B marketing teams.

  • Get to Know the New B2B Decision-Makers: LinkedIn's Ty Heath Shares New Research on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Ty Heath of LinkedIn's B2B Institute shares new research about the changing behaviors and attitudes of the new B2B decision-makers.

  • How to Get the Most From Your Peer Review Site Subscription

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Potential buyers tend to consider peer review sites as more objective and more helpful than vendor sites. A paid subscription to the right peer review site can provide insights into your buyers' preferences and intent, as well as generate new business. Learn more.

  • What's Next for Remote Work?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Remote work will be here to stay post-pandemic, but more likely in advanced economies and in higher concentrations among workers in highly skilled roles and those who are highly educated, according to recent research from McKinsey & Company.

  • The State of Enterprise Customer Journey Mapping

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most enterprise companies do not yet have customer journey maps in place, but more than half are building them or plan to build and use them in the future, according to recent research from Ansira and Ascend2.

  • 15 Career Lessons From Successful Founders [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Want career lessons from successful company founders such as Dave Thomas of Wendy's, Mark Zuckerberg of Facebook, Elon Musk of Tesla, and more?

  • The State of Healthcare Content Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom.

  • How Direct Mail Can Cut Through the Pandemic Marketing Clutter (And How to Obtain Those Valuable Home Addresses)

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    It's time to check your mailbox, not your inbox. The pandemic has upended traditional marketing—and, with it, the usual marketing channels. Here's how to find and use your prospects' home addresses to stick out from the competition with direct mail.

  • Marry Brand and Demand to Unleash the Full Power of Personalization in ABM

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Technology has made account-based marketing more feasible than ever, but you can't get by on tech alone. Here's how to combine the emotional side of brand-building with the personalization of demand gen to create marketing messages that will truly resonate.

  • Advanced Measurement Strategies: Metrics That Actually Matter

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    What are your marketing metrics telling you? If you rely on standard measurement tactics, probably not much—especially about your sales. It's time to upgrade to advanced measurement strategies that directly align with business goals—and drive sales.

  • Content + Data: The Pillars of a Successful Demand Gen Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Successful demand generation relies on effective content and reliable data—but marketing content can stagnate, and data can be intimidating. Here's how to use both to build a demand gen foundation that can withstand even the most tumultuous times.

  • How to Make the Most of Influencer Marketing During COVID-19

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Attitudes and behaviors have shifted during the COVID pandemic. Now that marketers and the general population, including B2B buyers, are using social media more than ever, it's time to re-examine how working with influencers can help your company.

  • Six Tips for Moving From B2B Marketer to Solutions Architect (And Why You Should)

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    In a rapidly changing world, B2B marketers are taking on a new, consultative role—that of solutions architect. Here are six ways to embrace the change and step out ahead of trends to make yourself an even more valuable business partner.

  • Seven Things Ruining Your B2B Marketing Budget—And How to Fix Them

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Mistakes in marketing are inevitable, but too many can ruin your budget. Here are seven common pitfalls that are easily fixable by adjusting your strategy. Learn how you can avoid them.

  • Inbound vs. Outbound Lead Gen: A Visual Comparison [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Inbound and outbound marketing can both be valuable strategies for generating leads and driving sales.

  • The Brands Americans Feel Most Intimately Connected to During COVID-19

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Apple, Amazon, and Google are the major brands people in the United States have felt most intimately connected to during the COVID-19 pandemic, according to recent research from MBLM.

  • When Data Is the Problem, Not the Solution: Five Use Cases Driving Better Data Hygiene

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    With inaccurate, incomplete, or unenriched data, the campaigns you're running are akin to throwing darts—while blindfolded—in a crowded room. You might hit something, but likely not the growth target you were aiming for. In a digital era, here's what data hygiene can do for you.

  • Three Opportunities B2B Marketers Must Seize During 2021 Planning

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    2020 has rebooted marketing. As companies move to finalize 2021 planning, we have an opportunity to accelerate progress in the direction that we've known for years we need to go toward. When planning for next year, keep these three key factors in mind.

  • Five 'Customer Marketing' Tactics to Boost Retention and Reduce Churn

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In B2B marketing, it's just as important to keep a customer happy as it is to convince a new prospect to buy. Customer marketing programs help to grow customer advocacy and build long-lasting relationships. Here are five easy tactics you can use.

  • A New Type of Customer Connection: The Evolving Role of Print

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Communication and connection are important in the best of situations, but they become vital when adapting to a new normal. As customer expectations evolve, marketers are thinking how they can adjust to ensure the best possible customer experience. Here are some useful tactics.