Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here's how to adapt your messaging and content for your customers' current needs and behaviors.

CONTENT TYPE: Article | TOPIC: Demand Generation

Online presentations and webinars are too often dragged down by surplus information or they're cluttered with self-promotion. Nobody has time for that. Make your presentation lean and mean by taking this article's advice.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

B2B marketers have many partnerships—with intermediaries, customers, and others. Some are close relationships, and some aren't. How can you tell what type you need? And if want a close, long-term, and profitable B2B relationship, how can you ensure it will be?

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

If you could do one thing to your marketing to make a sustainable difference in your ability to impact the business, it's to change what you measure.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

For many, the threat of an economic crisis inspires fear and uncertainty. But strategic, smart wins can still happen if you reframe your messaging and shift your focus. Here are four tactics to use.

CONTENT TYPE: Article | TOPIC: Account-Based Marketing

Account-based marketing is a major trend in B2B marketing. Many marketers have secured funds for it in their 2021 budgets. But what does ABM actually mean, and what is it good for? Find out here.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Communities are, by definition, places with shared connections. Community-based marketing makes use of those connections to advance your marketing efforts. Here's how to make CBM part of your strategy in 2021.

CONTENT TYPE: Article | TOPIC: Customer Experience

Making big improvements in the buyer experience doesn't have to mean a massive amount of immediate work. You can start with a few small changes. To create an outstanding buyer experience, take these four small steps first.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The past year has shown us that anything can happen. In the future, how can we adapt to the moment and communicate in the best way possible? Check out these three tips.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Part of the problem that marketers face in positioning their product or service and confirming product/market fit is the term "market" itself: A market is not a tangible thing, it's a social construct. So what is it, really, and how do you gain a unique and defensible market position?

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Assessing the positioning of your competitors in relation to your own is an important but often overlooked part of competitive intelligence. So how can you research other companies' positions and present the results? Read more to find out.

CONTENT TYPE: Article | TOPIC: Demand Generation

Use of intent data is growing, and for good reason. But as with most new digital marketing tools, there is a lot of confusion about what intent data actually is and what it can do for your marketing. Here's a quick overview.

CONTENT TYPE: Article | TOPIC: Demand Generation

Marketing teams are now using virtual events and meetings to generate MQLs. If marketers can do that at scale, though, Sales can get something even more valuable than Marketing-qualified leads: Marketing-qualified meeting (MQMs). Here's what you need to know.