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  • Can AI Save You From Marketing Inferno?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit—and how AI can help us escape the fiery depths. Read more and watch a clip.

  • Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.

  • The Benefits of Using AI in the Sales Process

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details.

  • Tech Marketers Need to Rethink Automation

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.

  • CTV Precision and the Power of ABM to Reach the Right B2B Audience | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Account-Based Marketing

    This episode features insights from Vin Turk, a co-founder and the COO at Madison Logic, a provider of ABM solutions. Vin shares his expertise on using CTV and ABM to enhance B2B marketing impact and effectiveness.

  • Do Marketers Expect to Face More Competition in 2024?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.

  • What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.

  • Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.

  • Mastering the Revenue Attribution Puzzle | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    To understand revenue attribution, and to execute it properly, explains Tish Millsap, requires a lot of preliminary planning—namely, a using familiar framework that Tish has applied to revenue attribution: the who, what, where, when, and why.

  • Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.

  • Sonic Branding for Memorable B2B Brands: How to Create a Sonic Identity

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Discover how the art of sonic branding can help your B2B brand identity resonate with your customers. Learn how strategic sound design can enhance brand recall, foster emotional connection, and set your brand apart. Read more.

  • What Is Affiliate Marketing? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic looks at what affiliate marketing is, how it works, and why it's used by brands and publishers.

  • How Artificial Intelligence Is Impacting SEO | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: SEO

    In this episode, the spotlight is on how artificial intelligence is revolutionizing SEO and marketing. Guest Chris Rodgers offers insights that can help guide marketers looking to navigate the complexities of integrating AI in their SEO and marketing.

  • Why You Need a Brand Style Guide (Even If you Think You Don't)

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Maybe you think you can coast without brand guidelines because your employees or contractors or customers implicitly understand your brand. They don't. Or maybe you think it's too expensive to create a guide. The reality? You can't afford not to.

  • Your First-Party Data Journey: Key Milestones for Maximizing Value

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Laying the groundwork for first-party data success means understanding the variables that shape the journey and the key milestones along the way. And here they all are.

  • The Saturated Marketing Tech Landscape: The Case for Consolidation

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The explosive growth in martech solutions, once fueled by an era of easy capital, now faces a stark reality-check. What's next? And how can marketers decide what should go in their tech stack?

  • How AI Is the End of SEO... Or Not

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Learn how generative AI is about to revolutionize search with conversational queries and creative search responses, challenging traditional SEO strategies. Start preparing for the future.

  • Nine Rebranding Myths and Misconceptions Debunked

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Although acceptance of rebranding is growing among business leaders, many remain plagued by misconceptions that leave them hesitant to embrace what is a powerful strategy. Here are nine rebranding realities that will dispel those misconceptions.

  • 100 Persona Characters Marketers Can Use to Define Brand Voice [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Connecting your brand voice to a specific person, or type of person, can help creative teams better understand what type of voice you're aiming for. So, whom should you use as your inspiration? Here are 100 examples—from Sponge Bob to Nelson Mandela.

  • Fundamental Change Is Coming to B2B Marketing in 2024

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.