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CONTENT TYPE: Article | TOPIC: Marketing Content

The success of your marketing strategies hinges largely on your content's quality and its ability to engage your audience. Follow these steps to not only better understand your customers but also identify where your sellers are more likely to win.

CONTENT TYPE: Article | TOPIC: Marketing Content

To make sure your company blog consistently engages your audience, apply persona research to the content you produce. Here are five steps for creating and using your blog persona.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Marketplace competitors can easily make your products or services a commodity so that everything comes down to price. How do you know whether you're being commoditized? And how can you avoid that undesirable fate?

CONTENT TYPE: Article | TOPIC: Marketing Strategy

What are the guidelines for making choices and setting priorities in your marketing organization? To achieve success in 2016, these are the most important questions for marketers to ask.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Marketers, looking for ways to take your brand to the next level? Here are 35 ideas and examples of brands that are doing it right.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you need to do.

CONTENT TYPE: Article | TOPIC: Branding

How do you position your brand for success? What is the most compelling story you can tell about your business? Those are two of the most substantial questions marketers and entrepreneurs have to answer.

CONTENT TYPE: Article | TOPIC: Branding

Naming agencies exist for a reason: Naming is an art. But if you approach it the way an agency would, you can have success doing it yourself. And the best way to start is to hold a naming workshop.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new kind of loyalty toward brands old and new.

CONTENT TYPE: Article | TOPIC: None

You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, planned follow-up component.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The passionate emotional enthusiasm (and sizable financial expenditures) that 1D inspires among its massive global fan base is not a fluke: It's the result of a meticulously nurtured loyalty-building strategy.

CONTENT TYPE: Article | TOPIC: Marketing Content

Many marketing professionals are having serious challenges in executing a content marketing program at a very basic level. How can you address those challenges and implement a successful content marketing program? By following these four steps.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Weight Watchers is clearly the dominant company among weight-loss centers and programs. So what are the company's marketing secrets? Let's take a look at six savvy principles Weight Watchers has implemented to solidify its position at the top of the weight-loss stack.