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  • How to Create Blockbuster YouTube Channel Success in Any Niche--No Matter How 'Boring'

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    How can you develop a YouTube channel that stands out? It so happens that successful business channels have qualities in common that anyone can replicate. Do so, and you'll be rocking the No. 2 search engine in the world.

  • Nine Things Every Successful Content Strategist Understands

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better!

  • How to Increase Conversion Rate With Up-Selling, Cross-Selling, and Down-Selling Methods

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Being able to effectively increase your online conversion rate is among the major factors affecting the future success or failure of your business.

  • Four Examples of Businesses and Technologies Taking Mobile Marketing to the Next Level

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Mobile marketing is by no means new, but it has been so refined in recent years that its toolsets and techniques are growing increasingly effective—and, more important, increasingly seamless.

  • Four Common Mistakes That Will Kill Your Next Experiential Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Established brands can likely withstand experiential marketing flops because customers can fall back on previous positive brand experiences. Not so for new brands or product lines: A negative customer experience would likely be enough to sink them.

  • Seven Common Mistakes Marketers Make

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you decide to fix even one of the following mistakes, you will see better results for you and your business.

  • Seven Tips for Generating Social Content Through Influencers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.

  • Tell Your Brand Story in Just Six Seconds: Bill Fasig on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Can you tell your brand story in six seconds? Because that's all today's consumer will give you. Bill Fasig of TopRight Partners shares the consultancy's process for distilling a complex narrative into a six-second story.

  • Five Ways to Make Your Brand More Powerful

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Even when brand communications hit all the marks—they're clear, meaningful, and on message—they're often dull. That's an opportunity, though, for companies willing to show off their human side and maybe even stick their necks out a little.

  • The Four Critical Steps You Need to Master Content Science

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The success of your marketing strategies hinges largely on your content's quality and its ability to engage your audience. Follow these steps to not only better understand your customers but also identify where your sellers are more likely to win.

  • How to Create a Blog Persona to Make Your Content Consistently Relevant

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    To make sure your company blog consistently engages your audience, apply persona research to the content you produce. Here are five steps for creating and using your blog persona.

  • Is Commoditization an Issue for You? Here's What You Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketplace competitors can easily make your products or services a commodity so that everything comes down to price. How do you know whether you're being commoditized? And how can you avoid that undesirable fate?

  • The Three Most Important B2B Marketing Questions for 2016

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What are the guidelines for making choices and setting priorities in your marketing organization? To achieve success in 2016, these are the most important questions for marketers to ask.

  • Take 10: Personal Branding Strategy—How to Get Famous

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Career Development

    In just 10 minutes, you'll learn how to grow your personal brand by scaling your influence. We'll share steps on how to stand out online, engage your audience, and enhance your reputation. You'll learn how to grow your audience, and leverage content-creating habits that drive results.

  • Marketing Smarts Special: Experts Share Their Holiday Wishes for Marketers [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Twelve top marketing experts share their wish list for marketers: what they wish marketers would stop doing, and what they'd like to see more of in the coming year.

  • Take 10: Three Ways to Maximize Your Tradeshow Presence

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Event Marketing

    In just 10 minutes, you'll learn three key ways to get the most out of your tradeshow investment. We'll discuss the importance of starting with clear and measurable objectives, share tips on how your company can deliver compelling experiences on the show floor, and show examples of real companies that put these tips into action to boost their booth traffic and ROI.

  • The 10 Most Memorable Brand Logos

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale.

  • 35 Ways to Grow Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers, looking for ways to take your brand to the next level? Here are 35 ideas and examples of brands that are doing it right.

  • Take 10: How to Successfully Describe Your Services

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Branding

    In just 10 minutes, you'll learn how to craft a top-notch services description that can help you win more business.

  • Take 10: How to Name Your Brand

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Branding

    In just 10 minutes, we'll discuss how to choose a brand name that resonates with your customers. We'll walk you through the four types of names and the elements that make them sticky, as well as teach you how to evaluate your company and product names against the competition.