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CONTENT TYPE: Article | TOPIC: Customer Experience

All of us face a low-cost or low-price competitor at one time or another. The solution isn't to lower your prices and engage in a price war; that just means low profitability for everyone. So what can you do to compete?

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Collecting marketing intelligence on our competitors and rivals has long been a headache in search of an aspirin. We've had to use Google and scores of standalone tools to conduct competitive research. But it looks like we might have a cure in sight, in the form of a chatbot.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Marketers know that collecting and using customer data is central to generating positive business results. But, as always, the devil is in the details. Use these five tactics in 2017 to get more value from the customer data you're collecting.

CONTENT TYPE: Article | TOPIC: Customer Experience

If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these seven predictions and best-practices in mind.

CONTENT TYPE: Article | TOPIC: Martech

Marketing technology has been instrumental in helping marketers reach their audiences in 2016. Here's what you can expect from martech in 2017.

CONTENT TYPE: Article | TOPIC: Communications

2016 was a big year for mobile marketing, but 2017 will be even bigger. A few tech trends looming on the horizon are going to make a deep impact on every mobile marketer’s work—whether they know it or not.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Even as marketing changes at breakneck speed, some things stay the same. The four pillars of performance have withstood the test of time, so keep them in mind to improve your marketing campaigns' chances of success.

CONTENT TYPE: Article | TOPIC: Customer Experience

Customer churn is a normal part of doing business. The reasons customers leave you are diverse, but they fall in two categories: voluntary and involuntary. Understanding the differences between the two can dramatically improve your customer retention.

CONTENT TYPE: Article | TOPIC: Demand Generation

Could a network of partners be your ticket to accelerated growth and market expansion? If so, where do you start? How do you build a solid partner ecosystem and ensure it's functioning as it should?

CONTENT TYPE: Article | TOPIC: Marketing Strategy

To many midmarket retailers today, Amazon.com seems unstoppable. It's not. An underdog, however, doesn't win by beating a giant at its own game—but by outwitting, outmaneuvering, and out-strategizing it.

CONTENT TYPE: Article | TOPIC: Marketing Content

The insight you can derive from your own customers is invaluable. It will help you to not only increase the effectiveness of your content marketing but also reach your business and growth goals.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Scenario analysis is an essential part of creating agility. Scenarios help you anticipate. They help you ask better questions and prepare for the unexpected. They increase your readiness, which is what sets the stage for agility.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

This B2B positioning health-check will tell you how effective your positioning really is. And it'll help you overcome preconceived notions about positioning effectiveness and give you a proven way to perform a realistic assessment.

CONTENT TYPE: Article | TOPIC: SEO

In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Influencer marketing hoped to reclaim authenticity in advertising by influencing the conversations consumers are already having with experts and one another. Along the way, it strayed. Here's how it can reclaim authenticity.