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  • Four Visual Neuromarketing Hacks to Boost Your Branding

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Any detail of your branding efforts can have a negative or positive effect on your customers' decision-making. These visual hacks will help you get attention and enhance your branding efforts.

  • Agile Selling for the Real World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    A buyer's journey is rarely a straight line, but agile selling can help your sales and marketing teams get buyers to the finish line faster. It's how you can make sense of a turbulent sales cycle.

  • How Inc. 500 Companies Use Social Media: Top Platforms, Benefits, and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 71% of Inc. 500 companies now have a written social media plan, according to recent research conducted by the Center for Marketing Research, University of Massachusetts, Dartmouth.

  • Medical Marketing in a Digital World: Content, Social Media, and Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    For healthcare professionals, the days of hanging a shingle and waiting for patients is long over. So what are the best strategies for healthcare organizations, doctors, and physician practices in today's digital world?

  • Content Enlightenment: Seven Mantras of Inbound Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Successful inbound marketing content is no accident. This infographic walks you through seven steps to ensure your content generates leads, builds visibility, and is measurable. Consider it a journey to inbound enlightenment.

  • How to Become Hyper-Relevant—Build a 'Free Range' Brand: Nicole Ertas on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Many once-dominant brands find it tough to stay relevant today. Brand strategist Nicole Ertas offers tips for building a "free range" brand that reaches various types of buyers. She also discusses new buyer archetypes and how to appeal to each type.

  • Five Ways to Gain Customer Insight: A Guide for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as discover trends that can lead to new areas of growth and opportunity. Here are five steps you can take.

  • Eight Subscription Models and Five Best-Practices for Your Offerings

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customers buy on convenience—because they want to make their job or their life easier. Automatic renewals are as easy as it gets. And from a business standpoint, it guarantees repeat business—the lifeblood of well-run organizations.

  • Five Top Content Leaders Shed Light on the Needs of Modern B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing experts Scott Abel, Ardath Albee, Michael Brenner, Ann Handley, and Robert Rose share a heap of insights on content. If you know content marketing, you know that's quite a squad.

  • The Ultimate Restaurant Marketing Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Just as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo.

  • Which Emotions Are Associated With Good (and Bad) Brand Experiences?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Satisfaction is the emotion consumers most associate with positive brand experiences, according to recent research from InMoment.

  • The 20 Most 'Simple' Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers in the United States say Google and Netflix are the most "simple" brands, according to recent research from Siegel+Gale.

  • Small Business Digital Marketing Trends for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media is the top digital marketing tactic/channel small businesses plan to spend additional budget on in 2017, according to recent research from Infusionsoft.

  • How to Navigate the Social Media Advertising Solar System [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Advertising on social media is one thing, but gaining maximum impact for your ad spend is another. This infographic will help you figure out how to use your money wisely on social media—for stellar results.

  • The State of Influencer Marketing in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most marketers are still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, according to recent research from Altimeter, Traackr, and TopRank Marketing.

  • Four Steps for Driving Customer Loyalty With Data Science

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    To build loyalty and retain customers, marketing teams can take these four steps that improve customer insights and the overall customer experience—and build lasting customer relationships.

  • Turmoil Ahead: The Future of Net Neutrality, Publishing, and Digital Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In 2017, marketers will be at the mercy of politics. Net Neutrality, a pillar of Cloud-based content, apps, and services, faces extinction. If the Web becomes a pay-for-performance utility, Cloud-based marketing strategies could become prohibitively expensive.

  • How Marketers Can Use Technology to Excel at Personalization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    New technologies, combined with Big Data, have made personalization more doable than ever—and customers now expect customized communication. If you're not personalizing, you're missing out.

  • Agencies and Content Marketing: Predictions, Trends, and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most (84%) of marketing agencies say content will become more important to their clients over time, according to recent research from CopyPress.

  • Sales Strategies of High-Growth Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    High-growth companies are more likely than lower-growth firms to use account-based sales approaches, focus on cold-calling, and employ tech-savvy salespeople, according to recent research from DiscoverOrg.