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  • How to Select an Influencer Marketing Marketplace [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    An influencer marketplace can make working with influencers easier and more effective, but only if you pick the right marketplace for your needs. Check out this infographic for some factors to consider.

  • Social Media Use by Generation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Knowing how different generations use some of the biggest social media platforms can help you find the right audience for your marketing message.

  • Online Reputation Manager Reveals Key ORM Process Details

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Go figure... The online reputation management industry has an image problem. So it's time to pull an Elon Musk and share a blueprint of how to do it right. These are the details you won't see anywhere in public, not even at conferences.

  • How Direct Mail Is Winning in the Age of the Internet [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Think direct mail is dead? Think again, according to this infographic from Experian. Check out the numbers on this billion-dollar industry.

  • What Emotionally Connects Consumers to Brands?

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Consumers say they feel most emotionally connected with a brand that come across as caring about people like themselves, according to recent research from CustomerThermometer.

  • Multicultural Millennials: Who They Are and What They're Doing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Millennials are the ever-sought-after audience of many brands, and knowing how they behave is key to selling to them. This infographic looks at how marketers can tap into the behaviors of Millennials of various ethnicities.

  • B2B Sales Reps Are Out of Sync With Buyers, But Is Marketing at Fault?

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Too often, salespeople don't understand the buyer's world or needs, and don't know to communicate real value. But whose fault is it? The sellers'? They often get the blame, but it might well lie with Marketing...

  • The State of Healthcare Content Marketing in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most hospitals/health systems are engaging in content marketing, but many are finding it to be only somewhat effective in achieving their business goals, according to recent research from True North Custom.

  • How Marketers Score Their Firms on 17 Digital Capabilities

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Most marketers give their firm's overall digital capabilities barely a passing grade, though many feel more confident about their organization's abilities in some key areas, according to recent research from BCG.

  • The Ultimate Guide to Email: Australia Edition [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    If your emails are being sent to subscribers in Australia, check out this infographic for tips on unique challenges to emailing Down Under, and see benchmarks for how Aussie subscribers interact with emails.

  • The 20 Most Visible Sites on Google Search Results

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Amazon.com is the advertiser that appears most visibly in Google paid search results, whereas Wikipedia is the site that appears most visibly in the organic results, according to recent research from Searchmetrics.

  • Now Is the Time for Developing Your Personal Brand: 26 Tips

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    The time for personal branding is now, and today is the best day to start developing your personal brand. Here are 26 tips, from A to Z, to help your personal branding efforts.

  • The 3Ps of the Future of Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Search functionality is moving off the screen and into consumers' homes as people begin to use voice search. In this infographic, Microsoft predicts the future of search will include more AI, making the experience more personal, pervasive, and predictive.

  • Supercharge Your Display Ad ROI With Call Attribution [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Spend on display ads is exploding, but their perceived ROI remains low. One reason: attributing phone calls to display ads is challenging. Check out five steps marketers can take to make it easier.

  • The Top Hurdles to Proving Digital Marketing ROI

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI of their digital efforts, according to recent research from TrackMaven.

  • The Email Priorities of Brand and Agency Marketers in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Marketers at companies say they need to focus on personalization and automated campaigns, whereas marketers at agencies cite behavioral response marketing and personalization, according to a recent report from Adestra and Econsultancy.

  • Five Ways SaaS Companies Can Achieve Proactive Customer Success

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    It seems so obvious: Businesses that take a proactive approach to customer success, going out of their way to anticipate customers' needs and offer help rather than waiting to be asked, are more likely to have loyal and repeat customers.

  • Top 10 Features of Mobile Apps for Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Does your mobile app pull its weight? If your brand has a mobile app—or if you're thinking about creating one—check out this infographic for features that every business app should have.

  • The State of Content and Influencer Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    As content and influencer marketing continue to reap big rewards for brands, this infographic looks at the state of the "creator economy," including how much is being spent and how brands can best use content and influencers.

  • 40 Video Stats You Should Know If You Work in E-Commerce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    After seeing a product video, consumers are 46% more likely to do an online search about that product, according to an infographic that's chock full of 40 stats about video use in e-commerce. Check it out to get some ideas for how you can use video.