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  • The 10 Most (and Least) Socially Responsible US Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers in the United States rate Wegmans, Publix, and Amazon.com as the most socially responsible companies, according to recent research from The Harris Poll.

  • How to Improve Your Marketing ROI With Google AdWords [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI.

  • Four Steps to a Compelling Brand Story That Wins Over Customers

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    When a brand story is crafted correctly, consumers will be proud to associate with and represent your brand, and they will market it of their own volition via word-of-mouth.

  • The Most Important Branding Element You Are Likely Ignoring

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Branding is vital in today's crowded marketplace of companies, ideas, and products. And though most of us understand visual branding with images, colors, logos, etc., few understand that sounds and music can align perfectly with brand attributes—and set your brand apart.

  • The Tangled Web of the Digital Giants [Interactive Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Oh, what a tangled web we weave... when we merge and acquire so many companies! This interactive infographic sorts out which companies own which digital brands and how they are connected.

  • What Marketers Want From Conferences [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most marketers want conferences to be affordable, to mix education and networking, and to be three or fewer days long, according to recent research from Digital Third Coast.

  • Customer Service Agents and Chatbots: A Beautiful Relationship [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Chatbots are often positioned as an alternative to live customer service agents, but using both may give your customers the best experience. Check out the infographic to see how this match made in customer-care heaven can work.

  • The 10 Most Talked About Television Shows on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The Walking Dead was the most talked about television show on social media during the 2016-2017 season, according to recent research from Nielsen.

  • Where in the World Is Your Brand From, and Why Does It Matter? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    The "geographic entanglement" of your company is one aspect of its brand that you have little control over, but it can have a big influence on your buyers. See this infographic for more on the role of geography in branding.

  • 10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Marketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows how to use explainer videos throughout your marketing funnel and gives you 10 specific video and distribution ideas.

  • SEO Trends for 2017: How 12 Factors Impact Google Rankings

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush.

  • Nine Critical Issues to Consider Before You Buy Marketing Software

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Today's marketing software landscape is flooded with thousands of solutions offering myriad features and benefits. It can be nearly impossible to find the right software for you. But fear not, here's some help.

  • Don't Give in to Marketing FOMO: Four Steps to Resisting Shiny-Object Syndrome

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Rather than sticking to time-tested basics, marketers sometimes jump into channels they know little about. After all, what if that shiny new platform is the one you've always dreamed about? In the end, though, you're only hurting yourself.

  • Three Customer Feedback Myths That Deserve Busting

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Today's survey tools allow marketers to add more flourishes than ever to customer feedback surveys. But, it turns out, less is more when asking customers for input. See which top 3 feedback misconceptions most need busting.

  • 2017 Marketing Performance Benchmarks and Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What distinguishes excellence among marketing organizations? What do best-in-class marketers do better and differently that enables them to achieve marketing excellence at their organizations?

  • 127 Facts and Stats About Video Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How are brands using video to increase conversions? This infographic shares success stories of several brands as well as many other stats and facts about the video phenomenon.

  • Marketing and Podcasts: What You Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Whether you're creating a podcast or you're just advertising on one, this infographic has all the important stats and facts you need to know about the medium and how to use it as a marketer.

  • Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Are you using your marketing automation platform to its fullest capabilities? If you're not including data from social media channels, you could be missing out.

  • LSI Keywords for SEO: What You Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    As Google's deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does.

  • Three Strategic Marketing and Sales Mistakes to Avoid in 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    2017 is nearly halfway through, and you may already be feeling you're behind your 2017 revenue goals. No need for your anxiety to turn into a midyear panic attack, however. Instead, keep your eye on some key strategic areas and avoid these three mistakes.