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  • How Brands Use Instagram Stories [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The Instagram Story feature has been around for over a year now. How have brands latched on, and how are they using it to drive engagement? Today's infographic looks at how eight industries use the medium.

  • Customer Service Goes Social [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Customers often turn to social channels with customer service requests, and that presents a challenge for brands that manage social within Marketing. Check out today's infographic to see why customer care via social may be better owned by Customer Service.

  • These Six Nonprofit Strategies Will Supercharge Your For-Profit Business

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value.

  • The Who, What, Where, When, Why, and How of Ad-Blocking [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Google is releasing its own ad blocker for Chrome in 2018. What does that mean for marketers? The ad-blocking phenomenon is complex and can put a crimp in your ad plans, but this infographic explains what's going on and what marketers should be aware of.

  • Seven Reasons to Clean Up Your Dirty Lead Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How clean is your lead data? If it's been sitting around for even a short while, much of it could be outdated and decayed. Check out today's infographic to see how dirty lead data could be hurting your bottom line and what to do about it.

  • Print: A Tangible Way to Invigorate Your Marketing Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Print is dead, right? Not so, says an infographic that explains how people respond to print versus digital media. Turns out... print can give your marketing an edge.

  • The Engagement Gap: How B2B and B2C Firms Are Missing the Mark

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers say they have a deep understanding of how to engage consumers, but many consumers do not agree, according to recent research from Marketo.

  • Three Top Challenges of Influencer Marketing, and Its Past, Present, and Future [Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Today, few terms generate as much buzz as "influencer marketing." But is the result more heat than light? Here's a look at three top challenges of influencer marketing, along with a big-picture view of this marketing strategy.

  • SMS Is on the Rise for Business: Trends and Stats [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    SMS messages have much better response rates than email, but some brands have been hesitant to get on board. Things are changing, though. To see whether SMS messaging is right for you, check out the latest SMS business trends.

  • 15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate.

  • Is a Loyalty Rewards Program Right for Your Brand? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    A good loyalty rewards program increases not only the number of repeat customers but also average order value—which can have a significant impact on the bottom line. Check out the infographic for more on how a loyalty program can help you.

  • Turnkey Marketing Clouds Fall Short, Here's How You Can Build Your Own

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Multichannel automation, content personalization, social sharing tools, analytics... a marketing Cloud makes it possible to juggle the numerous tools necessary for today's marketing. But do you get a turnkey solution, or do you build your own?

  • Is There Such a Thing as a 'Brand Fail' Anymore?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to really fail?

  • How to Drive Real Results Through Sales, Marketing, and AI

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up until now, has been complicated.

  • Five Direct Mail Myths About Millennials [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    If a marketer sends a direct mail piece to a Millennial, is it even read? Very possibly, yes, says today's infographic, which debunks myths about Millennials' interactions with direct mail and offers ideas for how to market to them.

  • How to Use Data to Reach New and Existing Customers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    Got big questions about using data for marketing? Learn how to collect it, analyze it, and use it in a smart way. Check out today's infographic.

  • Why Your Paid Social Is Failing, and Best-Practices for Social Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social marketing is different because your audience talks back—immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads or email, you're missing a huge opportunity to capture market share.

  • The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Today's infographic explores three perils of programmatic ad buying and explains how to make sure your brand is safe, your ads are viewable, and your reputation is safe from fraudsters.

  • 16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Optimizing for higher website conversions doesn't have to be a complicated process. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers.

  • Four Effective Ways to Market to Millennials

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you market to—and win over—this tough crowd.