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  • What Leads to Bad Brand Experiences?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment.

  • Five Essential Multichannel Marketing Tactics for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need to keep up with them to be successful.

  • Why ABM and Inbound Don't Play Nice: Joe Chernov, InsightSquared CMO, on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing

    Joe Chernov, chief marketing officer at sales intelligence company InsightSquared, discusses why account-based marketing and inbound are often at odds, how brand marketing is coming back, and why 2018 is the year of customer marketing.

  • AI-Powered Marketing Is Here: What You Need to Know

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Artificial intelligence offers customers better experiences and makes marketers' lives easier—and it's not has hard to implement as you might think. Here are some considerations for using AI in your marketing efforts.

  • Worried About Your Millennial Strategy? Top 3 Myths and Truths

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Do Millennials really have unique qualities, and do they really present unique challenges to marketers... or are we simply dealing with recurring clichés? Let's dispel three of the most commonly repeated myths about Millennials.

  • B2B Demand Generation: Marketers' Favorite Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report.

  • How Consumers Feel About Haggling

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    There are big differences in how people from different nations feel about haggling over prices, according to recent research from Picodi.

  • Creating a Culture of Customer-Centricity: SAP's Chief Digital Marketing Officer Mika Yamamoto on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    SAP Chief Digital Marketing Officer Mika Yamamoto discusses the importance of a human touch in digital transformation, and how to set the tone at the top to create a truly customer-centric organization.

  • Top 10 Typography Trends of 2018 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Typography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year.

  • How to Use Gamification and Technology for a Better Experiential Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns.

  • Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of and the actions you should take to retain them.

  • Account-Based Marketing Trends: Top Channels, Priorities, and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    Marketers say personalized content is the most effective digital channel they use for engaging account-based marketing (ABM) accounts, according to recent research from Ascend2.

  • Five Ways to Keep Your Website Relevant in 2018

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    For your website, 2018 will be the year of legal compliance and user respect, and savvy brands can't afford to be left behind. Implementing these five techniques will get your site ready for this year—and beyond.

  • IT Buyer Behavior: Top Research Channels and Loyalty Drivers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    IT buyers tend to research products/services across a wide range of online channels, prefer to be contacted by vendors via email, and favor firms with excellent customer support, according to recent research from Spiceworks.

  • Which Fortune 500 Brands Excel at Marketing to Potential Employees?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Which large corporations in the United States excel at marketing to potential employees and at inspiring current employees to share positive experiences?

  • How to Effectively Personalize Your Marketing Communications

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Message personalization has become a buzzword in marketing. But in most cases, what’s really being used is easily captured demographic and geographic data. To send messages that are truly personal, businesses need to tailor their messages to behavior.

  • Four Secrets of Marketers Who Become CEOs

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    There's an elite cadre of CEOs out in the marketplace who have a clear advantage over their counterparts: They have marketing backgrounds. Here's a look at what gives marketing-focused CEOs a leg up in the business world, and what you can learn from them.

  • How Emotional Marketing in B2B Drives Customers (Even If You Think It Doesn't)

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In the world of marketing, there's a perception that B2B marketing is serious and logical, whereas B2C marketing is fun and creative. Yet, the role that emotions play in both B2B and B2C marketing is strikingly similar.

  • The ROBO Economy: How Online Reviews Influence Offline Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Online reviews influence online sales, but how much do they also influence offline purchase behavior? Bazaarvoice looked at the ROBO (research online, buy offline) multiplier across various industries and found that consumer-generated content crosses channels.

  • Four B2B Marketing Trends That Will Define 2018

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In the new year, a combination of technology advances, organizational cultural shifts, and buyer-behavior changes will push B2B marketing in new directions. Here are four trends that will start to mature in 2018.