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  • Are You Ready for GDPR? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    The deadline for GDPR compliance is fast approaching. Are you prepared? This infographic explains the goals of the General Data Protection Regulation and gives companies a road map for becoming compliant.

  • Sound Progress: Podcast, Online Audio, and Smart Speaker Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Just over one-fourth of Americans age 12 and older say they have listened to at least one podcast in the previous month, and 17% say they have listened to at least one podcast in the previous week, according to recent research.

  • 'Don't Chase the New, Innovate the Old': Four Lessons From Nike

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It also protect your iconic status, the highest and most profitable form of branding.

  • The 10 Most In-Demand Companies on LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Amazon is the company US professionals on LinkedIn most want to work for, according to recent research from the social network.

  • Online Marketers: The Next Big Trend in Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What do online marketers think the next big trend in marketing will be? To find out, BrightEdge surveyed 500 search, content, and digital marketers in February.

  • The Demographics and Motivations of Amazon Shoppers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Amazon shoppers in the United States tend to be wealthier and more educated than the general population, according to recent research from Epsilon.

  • Blockchain 101: What Digital Marketers Should Know

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    You've heard the term "Blockchain," and maybe you're familiar with cryptocurrencies and Bitcoin, but what does all that have to do with marketing? Here's what you need to know.

  • Creativity, Disruption, and the Expression Economy: Ron Tite on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Ron Tite, speaker, author, and owner of content marketing agency Church + State, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the "Expression Economy"—his take on modern business.

  • How to Price a Marketing Proposal: Four Proven Approaches

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Pricing can be one of the most sensitive parts of a marketing proposal, but these four tips can help your prospects focus on the value of your services rather than the dollar amount—and give you their Yes.

  • How B2B Marketers Are Embracing Brand as the Top Driver of Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What are B2B marketers' priorities for growth? Branding, followed by innovation and customer satisfaction. The good news? Budgets and optimism are up. The bad news? Challenges still exist.

  • How Chatbots Can Help Your E-Commerce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Chatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy.

  • Social Media Use in 2018: Platform, Age, and Visit Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube and Facebook are the social networks most used by US adults, according to recent research from the Pew Research Center.

  • Five Keys to High-Performing Marketing Organizations: Salesforce's Mathew Sweezey on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Mathew Sweezey, principal of marketing insights for Salesforce, shares insights into the differences between high-performing marketing organizations and everyone else, based on research into 7,500+ businesses from around the world.

  • The Ad Formats and Categories Consumers Like Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Among the various advertising formats, television ads are the still the most liked by consumers, according to recent research from Clutch.

  • Devise Better Customer Journeys With Customer Data as Your GPS

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    Understanding your buyers' journeys is key to providing them with the right information to move them along the buying path. See how the right tools—and AI—can make your job as a marketer efficient and effective.

  • How to Put Employees First in the Customer Experience, and Why You Should

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    All the technology in the world won't give your customers great experiences if your customer service team—the face of your brand—isn't trained and supported properly. Here are three ways to make sure they are.

  • What Brexit Teaches Us About Crafting Marketing Campaigns That Compel Action

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What can marketers learn from the techniques that Brexit supporters used to convince a majority of the population to vote for what's been called "the stupidest thing any country has done"?

  • The Personalization Maturity Ladder [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Personalization can be as simple as an email greeting or as complex as a fully customized, cross-channel shopping experience. See where your organization ranks and learn how to improve your customers' experiences.

  • The Top 25 B2B Products From Silicon Valley Tech Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    SurveyMonkey creates the best-liked B2B software products among Silicon Valley tech companies, according to recent research from G2 Crowd.

  • The Building Blocks of Employee Advocacy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Employee advocacy can be a low-cost, highly effective way to boost marketing and sales efforts and improve employee retention. These five steps will get you started.