FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Creativity, Disruption, and the Expression Economy: Ron Tite on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Ron Tite, speaker, author, and owner of content marketing agency Church + State, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the "Expression Economy"—his take on modern business.

  • How to Price a Marketing Proposal: Four Proven Approaches

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Pricing can be one of the most sensitive parts of a marketing proposal, but these four tips can help your prospects focus on the value of your services rather than the dollar amount—and give you their Yes.

  • How B2B Marketers Are Embracing Brand as the Top Driver of Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What are B2B marketers' priorities for growth? Branding, followed by innovation and customer satisfaction. The good news? Budgets and optimism are up. The bad news? Challenges still exist.

  • How Chatbots Can Help Your E-Commerce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Chatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy.

  • Social Media Use in 2018: Platform, Age, and Visit Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube and Facebook are the social networks most used by US adults, according to recent research from the Pew Research Center.

  • Five Keys to High-Performing Marketing Organizations: Salesforce's Mathew Sweezey on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Mathew Sweezey, principal of marketing insights for Salesforce, shares insights into the differences between high-performing marketing organizations and everyone else, based on research into 7,500+ businesses from around the world.

  • The Ad Formats and Categories Consumers Like Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Among the various advertising formats, television ads are the still the most liked by consumers, according to recent research from Clutch.

  • Devise Better Customer Journeys With Customer Data as Your GPS

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    Understanding your buyers' journeys is key to providing them with the right information to move them along the buying path. See how the right tools—and AI—can make your job as a marketer efficient and effective.

  • How to Put Employees First in the Customer Experience, and Why You Should

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    All the technology in the world won't give your customers great experiences if your customer service team—the face of your brand—isn't trained and supported properly. Here are three ways to make sure they are.

  • What Brexit Teaches Us About Crafting Marketing Campaigns That Compel Action

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What can marketers learn from the techniques that Brexit supporters used to convince a majority of the population to vote for what's been called "the stupidest thing any country has done"?

  • The Personalization Maturity Ladder [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Personalization can be as simple as an email greeting or as complex as a fully customized, cross-channel shopping experience. See where your organization ranks and learn how to improve your customers' experiences.

  • The Top 25 B2B Products From Silicon Valley Tech Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    SurveyMonkey creates the best-liked B2B software products among Silicon Valley tech companies, according to recent research from G2 Crowd.

  • The Building Blocks of Employee Advocacy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Employee advocacy can be a low-cost, highly effective way to boost marketing and sales efforts and improve employee retention. These five steps will get you started.

  • What Leads to Bad Brand Experiences?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment.

  • Five Essential Multichannel Marketing Tactics for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need to keep up with them to be successful.

  • Why ABM and Inbound Don't Play Nice: Joe Chernov, InsightSquared CMO, on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing

    Joe Chernov, chief marketing officer at sales intelligence company InsightSquared, discusses why account-based marketing and inbound are often at odds, how brand marketing is coming back, and why 2018 is the year of customer marketing.

  • AI-Powered Marketing Is Here: What You Need to Know

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Artificial intelligence offers customers better experiences and makes marketers' lives easier—and it's not has hard to implement as you might think. Here are some considerations for using AI in your marketing efforts.

  • Worried About Your Millennial Strategy? Top 3 Myths and Truths

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Do Millennials really have unique qualities, and do they really present unique challenges to marketers... or are we simply dealing with recurring clichés? Let's dispel three of the most commonly repeated myths about Millennials.

  • B2B Demand Generation: Marketers' Favorite Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report.

  • How Consumers Feel About Haggling

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    There are big differences in how people from different nations feel about haggling over prices, according to recent research from Picodi.