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  • Top 10 Loyalty Reward Program Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Loyalty rewards have been around since the 1700s, but programs have changed dramatically due to innovations in technology and e-commerce. But have those changes advanced customer loyalty? Not necessarily. But these 10 best-practices, based on research, data, and experience, actually do produce results.

  • Do Marketers Think Their Strategies Are Successful?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers think that their marketing strategy is somewhat successful in achieving its primary objectives but that it's not best-in-class, according to recent research from Ascend2.

  • How Local Businesses Should Be Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It happens at the start of every year:Local businesses are eager to activate their marketing plans; but, after a busy holiday season, even the most experienced marketers can be overwhelmed. Here are some simple steps to get going and stay on track in 2019.

  • 2019 Martech Predictions: From Facebook Marketing to Meeting Automation

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketing technology is continually evolving to solve day-to-day problems for companies across industries in efficient, effective and innovative ways. Here are some predictions for 2019 from six martech leaders. They cover a variety of topics—from ABM to Facebook marketing to meeting automation and more. See what these leaders think awaits for you this year.

  • Join the Marketing Rebellion or Get Left Behind: Author Mark Schaefer on Marketing Smarts

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Best-selling author, consultant, and speaker Mark Schaefer returns to Marketing Smarts to share surprising research and insights from his new book, 'Marketing Rebellion: The Most Human Company Wins.'

  • Your Giant Email Marketing Statistics Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it--and help you be a better email marketer. So check out this epic compendium of email-related statistics from 40+ sources.

  • Customer Retention: How to Assess and Improve Your B2B Customer Lifecycle

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customer lifecycle assessment is all about steady improvement—identifying weaknesses so you can eradicate them. The potential rewards of optimizing your customer retention process is so significant in the B2B world, you wouldn't want to give short shrift. Here's your action plan.

  • How to Beat the Competition With Market Intelligence on Content, Positioning, and Leads

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    If you gather information to gain a strong understanding of your competitive landscape and market environment, you can improve your strategy across every area of marketing. Let's take a look at how to gather intel in three areas to help you stand out against your competition and win.

  • The Marketing Metrics That Matter to the Bottom Line

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers must stand out: not as the people who make things look pretty, but as the people who drive tangible value for their organization. These metrics can help prove that marketers are indispensable for growing any business.

  • How to Find Your Company's Most Powerful Thought Leaders--and Your Company 'Story'

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B customers are demanding education and advice as part of the sales experience. They see through the bright and shiny marketing speak. They want proof. Real thought leadership is that proof. Take these four steps to identify your company's most powerful thought leaders and their perspectives.

  • How Voice Search Can Drive Phone Calls to Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    As more and more consumers use voice search, they are often following up on those search results via voice as well—by calling the businesses they want to reach. Here's how you can make sure your business is set up for customers to find and connect with you via voice.

  • 13 Psychological Pricing Hacks to Increase Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Thinking hard about how your approach to pricing impacts conversions and sales? When applied with know-how and finesse, the right psychological pricing tactics can turn your customers’ brains into buying machines. Well, almost. Here's how to put the basics of "price psych" into action.

  • How Customer Participation Builds Trust in the Age of GDPR

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    "Customer participation" is sometimes used interchangeably with "customer engagement," but the former is so much more than the latter. In today's competitive business landscape, customer participation trumps customer engagement. Here's why the time to invest in customer participation is now.

  • Alexa, Revolutionize My SEO Strategy: How to Capitalize on AI-Assisted Voice Search

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    The rise of smart speakers, smartphones, AI, and voice search is changing the SEO landscape before our eyes. Meanwhile, many marketers and businesses are just now catching up to text-based, traditional SEO. This is your opening—your opportunity to gain an edge over the competition.

  • Context Is Everything: Transmedia vs. Integrated Campaigns [Video]

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Content on different channels and on different devices is consumed in different ways; as a result, there are more challenges for the storyteller, but more opportunities, too—including transmedia storytelling. Find out about the persuasive capabilities of storytelling across platforms.

  • Get Started on Your Social Media Plan (Because It Matters to Your Customer Marketing)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Your company probably has some social media presence. But if you're not incorporating it into your strategy for marketing to customers, you're missing out. to expand your customer base, keep current customers engaged, and increase profits, take steps to build a social media marketing plan.

  • What Do CMOs Predict for 2019? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What will 2019 bring for marketers? These predictions from 19 CMOs can help you figure out what to expect in four key areas, from creating better customer experiences to keeping marketing data secure. See how they can help you plan for a stronger 2019.

  • How Your B2B Company Can Thrive in a B2C Search Space

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    You have a business that specializes in providing a B2B service or product. But all your keyword search terms return results that are B2C. The unpleasant outcome? High bounce rates, irrelevant traffic, and low conversion percentages. So, how can you attract the right kind of audience via search?

  • Naming Your Product: Shades of Meaning (An Inside View Into Nail-Polish Naming)

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Baffled. Enthralled. Amused. Maybe insulted. Those are just a few reactions you might experience when encountering a nail polish name. Whatever the emotion, top marketing executives agree the name is nearly as important as the color. That can be true for other products as well. Here's a high-level look at a naming project—along with naming tips and techniques that might prove useful for brand managers and marketing execs.

  • How Customer Service Preferences Are Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Although the phone remains the most used customer service channel by consumers, its appeal appears to be declining, according to recent research. See what other channels are being used and by which generations.