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  • Consumers today are more than cost-conscious. They're also socially conscious. To appeal to these consumers, brands can't simply offer quality goods and services; they must also support good causes and be service-oriented. Here's what you need to know about cause marketing.

  • B2B lead generation and sales is a complex world. As technology, trends, and preferences evolve, so do B2B marketing and sales. Identifying and overcoming common challenges is the best way to accelerate B2B growth.

  • As marketing automation moves to the top of the priority list for marketers, the real question is whether the effort will pay off, what metrics should be used to gauge success, and when to expect an ROI. Here's how marketing automation integration will impact your 2020 planning.

  • Too many brands today have developed an obsession with performance marketing while relegating branding to the proverbial back burner. But prioritizing one strategy over the other has significant ramifications. Here's what to do instead.

  • Strategist Matt Desmier shares tips for agencies, brands, and organizations on how to clarify their positioning, messaging, and branding.

  • Adults in the US use mobile devices more than desktop computers when searching for local products and services. Which is why it makes sense to use geolocation marketing to increase local sales.

  • Video has quickly become one of the most popular types of online content. This infographic goes into detail why that's the case: the rise of video marketing, current usage, the reasons video works, and much more. In all, some 40+ stats highlight the growing importance of video in marketing.

  • Programmatic media buying combines creativity and powerful technology to deliver a tailored ad experience across multiple screens in real-time. It's the future of digital advertising, and it's already here.

  • Companies big and small use rebranding as a way to keep up or stay ahead in their industry. Rebranding can save a company in decline and maintain a company at the top. But not all rebrands are a resounding success, and rebranding should never be undertaken on a whim.

  • Most B2B buyers say they want to hear from sales reps when products have complex configurations, when purchases have specific terms, when there are pricing specials, and when trying to learn about new offerings, according to recent research from PROS.

  • Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing.

  • The brands that consumers find most reputable tend to come across as risk-taking, friendly, uncompromising, trustworthy, and orderly, according to research from TrustPilot.

  • Instagram, YouTube, and Facebook are the most popular social media platforms, but brands need to be aware of emerging platforms if they don't want to risk missing lucrative opportunities. Here are key market trends in social media engagement and ways emerging platforms are addressing those trends.

  • In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other—especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both.

  • Facebook is still the most popular social network for paid campaigns, but marketers appear to be most bullish about YouTube and Instagram, according to recent research from Hanapin Marketing.

  • How can marketers and advertisers gain the benefits of artificial intelligence and machine-learning while avoiding the pitfalls? By finding the right balance between the explore vs. exploit dynamic. Find out what that means.

  • Online advertising will account for more than half of global advertising expenditure by 2021, according to recent research and forecasts from Zenith. Check out the details.

  • Savannah Bananas owner Jesse Cole explains how a 'fans first' approach, a unique organizational culture, and a willingness to be zany helped him to bring summer league baseball to Savannah, a city that hadn't hosted a successful baseball team in 90 years.

  • Content marketing helps shape your company's place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift is understanding what your audience needs and how you can best provide it. Make sure your content marketing can compete.

  • Some niche businesses think a small social presence and a semi-decent website are enough to engage customers in the age of digital marketing. Not even close, of course... So, what do successful customer engagements look like in the age of digital transformation?