FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • The 10 Most Mentioned Features in Email Software Reviews

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    People tend to mention templates frequently when reviewing email software platforms, according to recent research from Capterra.

  • Two Great Tactics That Work Great Together, B2B Social Selling and ABM: LinkedIn's Ty Heath on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing

    Ty Heath, global lead of The B2B Institute at LinkedIn, gives a sneak preview of her B2B Marketing Forum session: "How to Combine Account-Based Marketing and Social Selling on LinkedIn."

  • Five Ways AI Is Changing the Future of Marketing Research for the Better

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The rise of artificial intelligence is dramatically changing the way businesses understand and communicate with their audiences. Nowhere is that truer than in the fields of experience management (XM) and marketing research. See five ways AI is the future of research.

  • CDPs, DMPs, CRMs... Oh My! Which Data Solution Is Right for You? (A Guide for Marketers)

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    With so many options for different types of tools that manage, cleanse, transform, combine, and help you act on data, how do you know which one is right for you? And what does each of those tools even do?

  • Your 2020 Marketing Plan the Kondo Way (Or How to Avoid CMO FOMO)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Whether you're decluttering your closet or updating your marketing plan, the key is to be thoughtful and critical. To hold in your hands, or in your mind, the initiatives and activities that spark joy—and results.

  • Using Cause Marketing to Win Hearts, Minds, and Customers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Consumers today are more than cost-conscious. They're also socially conscious. To appeal to these consumers, brands can't simply offer quality goods and services; they must also support good causes and be service-oriented. Here's what you need to know about cause marketing.

  • Accelerated B2B Sales Growth: Challenges and Strategies

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B lead generation and sales is a complex world. As technology, trends, and preferences evolve, so do B2B marketing and sales. Identifying and overcoming common challenges is the best way to accelerate B2B growth.

  • Get Ready: Marketing Automation Integration Will Impact Your 2020 Strategy

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    As marketing automation moves to the top of the priority list for marketers, the real question is whether the effort will pay off, what metrics should be used to gauge success, and when to expect an ROI. Here's how marketing automation integration will impact your 2020 planning.

  • Brand Marketing vs. Performance Marketing: Finding the Right Balance

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Too many brands today have developed an obsession with performance marketing while relegating branding to the proverbial back burner. But prioritizing one strategy over the other has significant ramifications. Here's what to do instead.

  • How to Nail Positioning, Messaging, and Change Management: Matt Desmier on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Strategist Matt Desmier shares tips for agencies, brands, and organizations on how to clarify their positioning, messaging, and branding.

  • How to Use Geolocation Marketing to Stand Out

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Communications

    Adults in the US use mobile devices more than desktop computers when searching for local products and services. Which is why it makes sense to use geolocation marketing to increase local sales.

  • Why the Future of Marketing Is Video: 40+ Statistics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Video has quickly become one of the most popular types of online content. This infographic goes into detail why that's the case: the rise of video marketing, current usage, the reasons video works, and much more. In all, some 40+ stats highlight the growing importance of video in marketing.

  • Programmatic Media Buying: A Marketer's Guide

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Programmatic media buying combines creativity and powerful technology to deliver a tailored ad experience across multiple screens in real-time. It's the future of digital advertising, and it's already here.

  • How to Know When Rebranding Is Right

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Branding

    Companies big and small use rebranding as a way to keep up or stay ahead in their industry. Rebranding can save a company in decline and maintain a company at the top. But not all rebrands are a resounding success, and rebranding should never be undertaken on a whim.

  • When B2B Buyers Value Vendor Salespeople

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Most B2B buyers say they want to hear from sales reps when products have complex configurations, when purchases have specific terms, when there are pricing specials, and when trying to learn about new offerings, according to recent research from PROS.

  • Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing.

  • The Personality Traits of the Most Reputable Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    The brands that consumers find most reputable tend to come across as risk-taking, friendly, uncompromising, trustworthy, and orderly, according to research from TrustPilot.

  • The Next Big Influencer Platforms and Trends in Social Media Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Instagram, YouTube, and Facebook are the most popular social media platforms, but brands need to be aware of emerging platforms if they don't want to risk missing lucrative opportunities. Here are key market trends in social media engagement and ways emerging platforms are addressing those trends.

  • How to Create Effective Sales Enablement Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other—especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both.

  • The Paid Social Platforms Marketers Plan to Invest In

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is still the most popular social network for paid campaigns, but marketers appear to be most bullish about YouTube and Instagram, according to recent research from Hanapin Marketing.