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  • It's Coming: Is Your Brand Prepared for an Economic Downturn?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The early-warning signs of a recession are all around, and most economists expect a recession by the end of 2020. Recession-proofing takes time and steady effort. These five tactics will ensure marketers are ready for ups and downs, whatever the economic climate.

  • The Evolving Role of the CMO (And All Marketers): Five Guiding Principles

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing has evolved, as has the customer experience: A signature on the dotted line is now just the beginning. CMOs—all marketers—have new roles and so need new skills; foremost is the ability to wear many hats at once. These 5 guiding principles will help you navigate this new world.

  • How to Get Your Competitive-Intelligence Initiative to the Top of the C-Suite's Priority List

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Competitive intelligence (CI) generates actionable insights that are invaluable for determining marketing strategy, defining a product road map, and executing marketing campaigns that generate revenue, but CI initiatives often get deprioritized. Here's how to get the C-suite to make CI a priority.

  • Revenue Operations: A Game-Changer for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Revenue operations is a hot trend in B2B marketing. But what is it, why has it continued to gain traction, and—most important—how can marketers benefit from it? Here are answers, including three reasons why marketers should embrace revenue operations.

  • Revitalizing Your Small Business: Three Tried-and-Tested Techniques

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    As an owner of a small business, you've indulged in dreams of expansion. With a little belt-tightening, it's well within your reach. These three ideas will help streamline your business and get you ready to scale up.

  • The Rise of Revenue Operations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    "Chief revenue officer," "vice-president of revenue operations," "director of revenue ops..." Within the past couple of years, the number of management titles containing "revenue" has shot up on LinkedIn. What's going on?

  • The Mobile Opportunity: Recognizing the Power of Apps and the Mobile Web

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Mobile has become the primary channel for consumers in virtually every demographic group—allowing them to connect anywhere, at any time, and driving a shift that has transformed the consumer landscape. What does a successful mobile strategy entail in today's world?

  • How Retailers Should Approach AI and Big Data During Holiday Seasons

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Shopper behavior is fundamentally different during the holidays. Marketers can't rely on the same data and algorithms that they leverage at other times of the year. If brands don't adjust to holiday shopping behavior, it could cost them big.

  • 2020 CMO Predictions From Marketing Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    With 2020 all but here, marketers are thinking about what opportunities, trends, threats, and possibilities the New Year might bring. Here's what 20+ marketing influencers say marketing leaders will be confronting in 2020.

  • How Small Businesses Can Hit a Home Run This Holiday Shopping Season

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's no secret that the holiday shopping season can have an outsize impact on a small business's revenue for the year. Here are four areas businesses should prioritize.

  • Goodbye Funnel, Hello Flywheel: How to Build the New Customer Experience (CX)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    New digital experiences continue to disrupt customer journeys, leading marketers to rethink the traditional funnel. A new customer journey has taken shape, creating more meaningful touchpoints and potentially leading to increased revenue.

  • The Formula for a Can't-Fail Message Strategy (And Why Creativity Isn't Enough)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. Because message strategy is the foundation for everything you do in marketing. Here's how to build a foundation that doesn't crumble.

  • How to Define Your Competitive Intelligence Priorities, and Why You Should

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Learn why you should outline your competitive intelligence (CI) priorities and how you can quickly make an impact in your organization. If you're not defining your CI priorities, you're setting yourself up for failure. Avoid that costly mistake.

  • Customer Analytics and Data Privacy Laws: On a Collision Course?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Much has been written recently about how consumers should be the "owners of their data." But can marketers perform customer analytics while respecting customers' wishes and following the law? Are we on a collision course, or is there a better way?

  • How to Achieve Cultural Velocity (And Why You Need to): Jonah Berger and Stefan Burford on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Jonah Berger and Stefan Berger offer listeners a sneak preview of their latest book, Cultural Velocity: Making Ideas Move. Together, they explain the five routes that brands can take to harness the power of culture to build relevance, drive conversations, and achieve growth.

  • Three Marketing Mistakes That Are Costing E-Commerce Companies Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    These days, e-commerce businesses have more marketing options at their fingertips than ever before. It can be easy to choose the wrong ones. As a result, many e-commerce companies are losing out on some seriously lucrative revenue streams.

  • How Mom-and-Pop Shops Can Succeed Against Big Retailers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic outlines and debunks persistent myths about mom-and-pop shops and offers seven actionable tips to help small businesses compete and thrive against big retailers.

  • Marketing Pros' 2020 Wish List: Top Digital Priorities and Concerns

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    The new year is right around the corner, and marketers are making their budget lists and checking them twice... Here's a look at how marketers are prioritizing digital spend for the year ahead.

  • The Future of Email: Embrace These Three Hot Email Trends to Stay Ahead in 2020

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Email is ubiquitous, valuable, and integrated into our lives and devices. But the email landscape isn't static: It shifts, even if just a little—by the day. Three hot trends will be shaping email marketing in 2020.

  • Secrets to Finding the Perfect Name for Your Brand: Jeremy Miller of 'Sticky Branding' on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Brand strategist and best-selling author Jeremy Miller shares insights from his latest book, Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name.