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  • How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media can no longer be the job of only one department or outside agency; integration is the key to success. Read this article to identify the cross-discipline strategy that'll work for you.

  • Five Strategies to Increase Your Social Media Conversions

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    For a business to thrive on social media, its social media marketing efforts must be conversion-focused. Here are five ways to increase your social media conversion rate.

  • Three Reasons You Should Start Your Marketing Strategy While Your Product Is Still in Development

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Your shiny new product doesn't have to be ready to go before you start to market it. In fact, it's best to begin your strategy while the product is still in development to ensure you have an audience to sell to. Find out more in this article.

  • Apple's Hide My Email: A New Reason to Accept Only Corporate Email Addresses

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    When Apple rolls out its improved Hide My Email feature this fall, marketers will have to decide whether it's still worth accepting the "fake" relay addresses it generates. How big a problem will this be for your lead-gen forms and email list? Here's what you need to know.

  • How to Use Email Metrics to Optimize Your Campaigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic from Salesforce looks at what key email metrics mean and explores how you can use them to optimize your campaigns.

  • How to Turn Your Organization Into an Innovation Powerhouse: Carla Johnson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Keynote speaker, author, and storyteller Carla Johnson offers insights from her book "RE:Think Innovation: How the World's Most Prolific Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes."

  • Five Tips for Choosing the Perfect Martech Stack

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Although marketing leaders have traditionally chosen a martech stack based on its features and functions, the number of new technologies being created necessitates a more nuanced approach. Here are five tips to help you choose well.

  • Can't We All Just Get Along? Why Sales and Marketing Need to Work Together

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The relationship between Sales and Marketing at most B2B companies has often been dysfunctional, even though coordinating the efforts of the two departments can have a big impact on the company's bottom line.

  • Building Your Email Newsletter Is a Marathon, Not a Sprint

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    A newsletter can be an effective way to deliver content right to where your customers are: their email inboxes. There's no magic switch to pull, but you can put your newsletter strategy on the right path by following these tips.

  • Marketing Budgets: Spend Drops Relative to Revenue at Enterprises

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing budgets at large businesses have dropped significantly relative to revenue in 2021, according to recent research from Gartner.

  • Rebranding: Five Steps to Building a Story of Evolution and Growth

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Rebranding usually involves much more than just changing your color scheme or logo. A successful rebrand requires a companywide soul-searching effort to identify what your product does, whom it is sold to, and why. Follow these five steps.

  • So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    It's easy to get overzealous and dive into every new social media app that people are using, but some platforms may not be the best fit for your brand. Where should you spend your time, energy, and marketing budget? This article has some tips.

  • What B2B Buyers Want From Vendor Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase.

  • The Power of 'Smarketing' (Marketing and Sales Alignment) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Getting your marketing and sales teams on the same page—aligning them around a common revenue goal—can have a huge payoff.

  • B2B Marketers' Biggest Lead Gen Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to execute their lead generation strategies, according to recent research from Wpromote and Ascend2.

  • Why Marketers Should Build Consumer Trust Through Product Data

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Brands can no longer treat product data and marketing content in isolation. Accurate, comprehensive product data is critical to building trust via emotive, interactive content. In turn, that partnership of product data and content is essential to driving sales.

  • Five B2B Influencer Marketing Guidelines for Brands

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Influencer marketing is no longer a B2C-exclusive space. Many B2B brands are discovering the benefits of an influencer strategy. Here are five tactics to use when planning your B2B influencer campaign.

  • One Tip to Improve On-Page SEO: Use More Mini-Infographics (A Guide)

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Often, our online content doesn't engage readers because they don't want to read so much text. And that impacts bounces and time on page, which Google watches closely. So how can you improve engagement—and on-page SEO? This articles explains what you need to know.

  • C-Suite Survey: The Top 5 Marketing Org Deficiencies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Some 46% of senior executives rated the performance of their marketing team as very good or exceptional in 2020, and 45% rated it as moderate, according to recent research from the CMO Council.

  • The (Many) Benefits of Marketing Automation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What's so great about marketing automation? An infographic from SalesIntel covers some of the many benefits, including saved time, increased efficiency, and better ROI.