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  • Marketing Budgets: Spend Drops Relative to Revenue at Enterprises

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing budgets at large businesses have dropped significantly relative to revenue in 2021, according to recent research from Gartner.

  • Rebranding: Five Steps to Building a Story of Evolution and Growth

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Rebranding usually involves much more than just changing your color scheme or logo. A successful rebrand requires a companywide soul-searching effort to identify what your product does, whom it is sold to, and why. Follow these five steps.

  • So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    It's easy to get overzealous and dive into every new social media app that people are using, but some platforms may not be the best fit for your brand. Where should you spend your time, energy, and marketing budget? This article has some tips.

  • What B2B Buyers Want From Vendor Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase.

  • The Power of 'Smarketing' (Marketing and Sales Alignment) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Getting your marketing and sales teams on the same page—aligning them around a common revenue goal—can have a huge payoff.

  • B2B Marketers' Biggest Lead Gen Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to execute their lead generation strategies, according to recent research from Wpromote and Ascend2.

  • Why Marketers Should Build Consumer Trust Through Product Data

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Brands can no longer treat product data and marketing content in isolation. Accurate, comprehensive product data is critical to building trust via emotive, interactive content. In turn, that partnership of product data and content is essential to driving sales.

  • Five B2B Influencer Marketing Guidelines for Brands

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Influencer marketing is no longer a B2C-exclusive space. Many B2B brands are discovering the benefits of an influencer strategy. Here are five tactics to use when planning your B2B influencer campaign.

  • One Tip to Improve On-Page SEO: Use More Mini-Infographics (A Guide)

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Often, our online content doesn't engage readers because they don't want to read so much text. And that impacts bounces and time on page, which Google watches closely. So how can you improve engagement—and on-page SEO? This articles explains what you need to know.

  • C-Suite Survey: The Top 5 Marketing Org Deficiencies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Some 46% of senior executives rated the performance of their marketing team as very good or exceptional in 2020, and 45% rated it as moderate, according to recent research from the CMO Council.

  • The (Many) Benefits of Marketing Automation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What's so great about marketing automation? An infographic from SalesIntel covers some of the many benefits, including saved time, increased efficiency, and better ROI.

  • Four Marketing Elements Behind the Rise of Dogecoin

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Dogecoin was created as a joke in 2013, after two hours of development by an engineer and an entrepreneur. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? Let's take a look.

  • Be the Lobster on the Cheese Plate: Author Mark Harari on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Marketing veteran Mark Harari talks positioning and crisis communication, and he shares tips from his new book, Lobster on a Cheese Plate.

  • How to Build a Solid Channel-Partner Marketing Plan

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Ensure your success by building a solid marketing partnership.

  • Positioning as the Foundation for Great Messages

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The goal of positioning, which is a strategic process, is to create benefit associations in the minds of your prospective customers. That's because your brand messaging won't hold up unless you've first built your positioning. Here's what you need to know.

  • Four Characteristics of Won Sales Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Sales deals that are won tend to have shorter time frames than lost deals, more email communication, more meetings, and more stakeholder involvement, according to recent research from People.ai.

  • How to Create a Powerful Email Marketing Funnel [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email marketing funnels can help you lead people from interest to action. So, how can you build an effective one?

  • How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Your buyers incorporate mobile into their everyday work, so it makes sense that your marketing and sales communications should, too. SMS can transform your efficiency—and it's even more effective when combined with automation.

  • Four Ways to Make Your Backlink Management More Dynamic

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: SEO

    Link-building is necessary for SEO, and a dynamic backlink management strategy will elevate your site in the eyes of Google. Here are four ways to make your backlink management dynamic.

  • Five Tips for Improving Your Digital Presence [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Digital presence is the totality of how you're represented on the Web, from site landing pages and blog posts to social content and online reviews. So, how can you boost your digital presence?