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  • More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Apple's email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it's time to rise to the challenge and admit that open rate doesn't matter much, anyway. Here are four things that do.

  • Creative Best-Practices for TikTok [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals.

  • How to Align Content to the Buyer's Journey for Increased Conversions

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need—and in the right order. Check out these tips for aligning content to each customer journey.

  • Four Things You Should Know About Email List Validation

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    You've obtained a prospect's email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And... well, that's why you need email list validation.

  • The Top Benefits of a Data-Driven B2B Demand Gen Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2.

  • Does Your Website Really Need That? Five Elements to Rethink

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Remember the early days of the Web when we'd throw everything possible onto a website just because we could (RIP midi files)? Turns out that's not the best way to get people to engage. You should think twice about whether your site needs these five things.

  • Adapting Marketing Measurement to a Post-Cookie World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic from InfoTrust explores how to protect privacy without sacrificing data quality.

  • Seven Results-Driven Paid Strategies for B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    You've been throwing free content at people, and they're not engaging with it. You're exhausted. Your CEO agrees: It's time to buy their attention. Try one of these seven paid marketing strategies.

  • A New Approach to Social Media: Aaron Templer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    It's time for marketers to approach social media in a new way. According to Aaron Templer, the way we've been using it isn't effective, and it actually runs contrary to the way social groups operate.

  • 12 Tech Trends to Watch in 2022 and Beyond [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    This infographic provides an overview of 12 technology trends and explores why each matters.

  • Nine Ways Social Media Contributes to Business Growth

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Status update: social media marketing can no longer be ignored. But it's about more than a mere online presence. Using social media correctly can contribute to business growth in surprising ways.

  • How to Conduct Effective Audience Analysis in Six Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's impossible to connect with a crowd of faceless nobodies. You have to know whom you're marketing to if you want your marketing to be effective. Audience analysis can help. Here's how to get started.

  • Why Web Accessibility Is the Ideal Business Opportunity for Agencies

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Websites

    You might think your website gives a peak user experience. But have you considered all your potential customers? Accessibility solutions can open the door for people who might otherwise be unable to fully use your site—and it's good for business, too.

  • Podcasting for B2B Marketing Thought Leaders

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started.

  • Seven Perks of B2B Marketing and Sales Alignment [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic looks at seven perks of Marketing and Sales alignment, including how it drives better marketing strategies and faster growth.

  • B2B Product Strategy: How to Market to Both Enterprise and Self-Serve Customers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B companies with a product-led growth strategy tend to start out with individual, self-serve customers but then scale to sell to lucrative enterprise buyers. At that point, you shouldn't ignore your self-serve market. You can do both.

  • B2B Marketers' Biggest Demand Generation Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according to recent research from HIPB2B and Ascend2.

  • CMO Survey: The Biggest Obstacles to Growth in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Chief marketing officers cite talent/labor issues, supply chain issues, and inflation as the biggest potential obstacles to growth in 2022, according to recent research from Chief Outsiders.

  • Building Communities and the Future of Event Marketing: Mia Masson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Event Marketing

    Mia Masson talks about the upheaval the event industry has experienced over the past two years, what the future of events looks like, and why building a community—even by accident—is a must for all marketers.

  • Third-Party Cookies in Chrome Will Soon Be Gone. Are You Ready to Act?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    We all know that the death of third-party cookies is imminent. But have we considered how to plan for other data collection methods? And what methods have been proposed? This article breaks down what you need to know.