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  • Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there.

  • What we marketers call a business-to-business-to-consumer (B2B2C) model—having not only businesses but also their consumers as marketing audiences—can be daunting if you don't have a recipe for success. These are three must-have ingredients.

  • Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but are struggling with integrating all touchpoints, according to recent research from The CMO Survey.

  • "Earth Day every day!" they always said in elementary school. We were enthusiasts then, but it's easy to get bogged down in the adult world of making a living. Here are six steps you can take today to bring sustainability to your marketing.

  • Digital marketing consists of so many tactics that it can be hard to tell what's working—which may be why many companies suspect that it isn't. But these four tried-and-true tactics should always be part of the mix.

  • You ever wake up one day and realize that your martech stack is completely out of control? Here's what may solve your problem.

  • B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of the funnel last year and webinars was the most successful mid-funnel tactic, according to recent research from Demand Spring.

  • This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough value, subpar customer service, weak brand loyalty, and overcommunication.

  • Brand voice has become top-of-mind in marketing as more and more people support businesses that share their values. But how you treat your customers is only part of the battle—employees have to be part of the conversation, too.

  • Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and shortening the sales cycle.

  • Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, according to recent research from Oracle and Ascend2.

  • Taking customer feedback on social media can be brutal. It's like standing on a stage getting hit by flying vegetables. A possible alternative is to build an online community, which comes with added benefits for both your brand and your customers.

  • Working in PR and media relations means no day will ever be the same, so it's imperative that you roll with changes and adjust how you work. These four tips can help.

  • Email, website, chatbot, PPC, Zoom calls... B2B buyers have access to more channels than ever to get information about your product or service. Coordinating those touchpoints leads to the best possible experience.

  • Big ad channels can't be trusted to give you real analytics. Facebook wants you to use Facebook, so it fudges the stats to ensure you will. Multitouch attribution tools, on the other hand, are impartial and effective.

  • It's easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article.

  • Complying with customer data rights doesn't mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started.

  • If the formula for measuring ROI is so straightforward, why do so many marketers struggle with it? They may be looking for their Y in the wrong place.

  • Ceros CMO Jamie Gier has no problem admitting that she gets overwhelmed by the relentless advance of technology and the ways it's shaping marketers' personal and professional lives.

  • You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies that successfully did just that.