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  • Co-Op Marketing Is Recession-Proof Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Co-op advertising involves manufacturers and brands providing advertising dollars to their channel partners, such as retailers and dealers, that sell their products. Learn why the method is a win-win.

  • Attract High-Value Leads With This Five-Step Process

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The process of attracting high-value leads has evolved into a blend of science and art. This article dissects what constitutes a high-value lead and explores how you can craft a balanced, targeted approach to lead generation.

  • How the Responsibilities of B2B Marketing Teams Are Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior B2B marketing executives say they and their teams have increasingly been asked to take responsibility for business results and prove ROI over the past few years, according to recent research from EssenceMediacom.

  • Sales and Marketing Alignment Insights, Strategies, and Success Indicators: Matt Heinz on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, an integrated approach to data management, and more, featuring a score of practical tips and tricks for achieving synergy between your Sales and Marketing efforts.

  • Publications Don't Want Your AI-Generated Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Considering outsourcing your thought leadership content to generative AI? You may want to reconsider, as editors are well aware of the risks and inaccuracies that come with content created solely by AI.

  • The Impact of Incorrect Business Information Online [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Some 62% of people say they would not use a business if they found incorrect information about it online, according to a recent survey of 1,138 Americans.

  • Building a Partner Community for B2B Marketing and Sales Success | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    Ever thought about how a thriving partner community can supercharge your B2B marketing and sales? Frank Belzer, a seasoned expert, spills the beans on the Marketing Smarts Live Show.

  • Choosing the Right Customer Data Platform: A Guide

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    A customer data platform compiles data from multiple internal sources, resulting in a central database that offers a 360-degree view of customers. Here's how to ensure you pick the solution that's right for your business.

  • The History of Reddit: What Marketers Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at the history of Reddit, which has been growing rapidly in recent years. It covers major events in the platform's history, from its founding in 2005 to the summer of 2023.

  • What Makes B2B Tech Buyers Distrust Brands?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Buyers say the top things that make them distrust B2B tech brands are when vendor content is outdated or salesy, according to recent research.

  • B2B Commerce Needs a 21st-Century Upgrade

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Selling physical products to consumers over the Internet has never been easier. So why are B2B firms struggling to achieve digital transformation?

  • Maximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content: James Tennant on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department communication to collaborative content and battling overwhelm.

  • Mastering Account Penetration: Four Essential Tactics for Sales Success

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Account penetration is a useful metric to determine how effective your sales and marketing strategies have been. This article provides tips on how to improve that metric.

  • Unleashing the Power of Short-Form Video | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up!

  • How to Create a Content Marketing Strategy for a Niche Audience

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In a landscape cluttered with generic marketing, niche marketing can stand out with personalization and precision tailored for smaller audiences. This article defines the technique and offers tips for creating your own niche strategy.

  • The Top Generative AI Tools for B2B Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    To help sort through the many options available on the market, TopRank Marketing created this infographic covering more than 30 of the best generative AI tools for B2B marketers.

  • The New Business Environment for Marketing Agencies in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many American marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US.

  • Unlocking Untapped Potential: Six Ways to Accelerate Growth Through Existing Accounts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Although acquiring new customers is needed to counterbalance inevitable attrition, it isn't the most effective way to stimulate growth. The true goldmine for revenue expansion lies in your existing accounts.

  • Generative AI: What Keeps Me Up at Night

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    GenAI's positive benefits outweigh its negative consequences, but that doesn't make those consequences any less real. This article lists future concerns about the use of AI, from basic to dystopian.

  • How Enterprises Are Using AI for Email Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees.