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  • 10 Ways Marketers Can Use AI to Improve Sales

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI won't replace marketers so much as eliminate time-sucking tasks that they don't like doing anyway—and that goes for all kinds of tactics and content, from audience targeting to product descriptions.

  • The State of B2B Sales in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, according to recent research from RAIN Group.

  • How Digital Creators Should Navigate the Metaverse | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Social Media Marketing

    All the hype surrounding the metaverse might seem like a good incentive for marketers to just jump on the bandwagon and try anything, follow trends, see what sticks. But that's not the way to go.

  • How and Why to Implement Gamification in Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    People like to win—whether it's a win for their business or themselves. When marketing incorporates gamification and interaction, winning comes with the added benefit of brand loyalty.

  • Different Is Better Than Better | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Branding

    As a brand, you can do everything right: employ the smartest people, use the most reliable tech, deliver the greatest value to customers. But if you're just trying to be better at what everyone else is doing, will your company really stand out?

  • The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In today's fast-paced digital world, keeping up with media trends is essential for businesses to stay relevant and competitive. This article covers seven trends that are particularly relevant for CMOs.

  • B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely changed the game.

  • The Power of a B2B Referral Generation Program | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    Many companies perceive referrals to be out of their control—as something that just happens whenever they get lucky. But that's not how it should work. You can—and should—be generating referrals systematically.

  • How to Manage Online Comments—And Why You Need a Comment Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Unlike other social content, comments can't be planned and scheduled for the balance of the year or quarter. Comments require ongoing communication, and that makes them powerful marketing tools.

  • Third-Party Cookie and Data Deprecation: What's a Marketer to Do?

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Losing third-party data as a source of customer information will be a challenge. But it could be an excellent opportunity to recharge your customer relationships.

  • How to Save a Leaking Lead Generation Pool

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Fixing leaks in your lead generation pool requires examining your entire process to identify the problem. Is it department alignment? Automation? Inbound marketing? This article takes you through the possibilities.

  • A Playbook for Marketing-Led Growth: Amrita Mathur on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales support, how to implement what you learn from campaigns, and more.

  • The Power of a Collaborative Content Strategy | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    To hear content expert Andy Crestodina espouse the advantages of content collaboration is to hear the question go from "Why should I do this?" to "Why am I not doing this?" Discover the many advantages of content collaboration.

  • Is Your Marketing Mix Model Coming Up Short? Here's What's Really Up

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Data analytics love for their data points to be fixed and objective, but in the modern marketing world, that's not always the case. It's vital that your marketing mix model also incorporate what this article refers to as "squishy" data.

  • The State of SMS Marketing in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Why are businesses using text and mobile messaging marketing in 2023? How do people feel about SMS marketing? To find out, SimpleTexting surveyed 1,400 consumers, business owners, and digital marketers.

  • A B2B Product Launch Checklist: Eight Essential Elements

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    After an eternity of development, testing, troubleshooting, and more testing, you've finally reached your product's launch date! But wait... did you forget something? Use this product launch checklist to ensure you haven't missed anything.

  • How to Be More Customer-Focused

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In theory, it's easy to be customer-focused: gather and process customer information, segment, focus on target segments, understand customer perceptions, act on customer information, and know when and how to build customer relationships. So, why is being customer-focused so hard?

  • Why Now Is the Time to Embrace a DXP + DAM Martech Solution

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Companies today must embrace digitizing nearly every aspect of their business to ensure compelling, engaging, and valuable digital buyer journeys. That is, no doubt, a monumental task. But there is a path forward.

  • The Mechanics of Running a Content-First B2B Marketing Department | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    What does it mean to run a content-first marketing department? This episode of the Marketing Smarts Live Show features valuable insights and tips from content marketing expert Joe Pulizzi. Read more and watch the video.

  • Want to Build Trust and Provide Value? Try Being Nice, and Helpful!

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Everyone in marketing talks about providing value. It's become a bingo buzzword. Whatever happened to real value—honest-to-goodness help for someone with a specific problem?