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  • The ROI of B2B Account-Based Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    A third of B2B marketers who use account-based marketing (ABM) say they have seen a return on investment of more than 50% from the strategy, according to recent research from Demand Spring.

  • The Anatomy of a Great Sales Outreach Email [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic from IRC Sales Solutions provides an example of a successful sales outreach message and then looks at what exactly makes it work so well.

  • The Mind-Boggling Amount of Data Generated Online Every Minute [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally.

  • The State of In-Person Events [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Are in-person business events making a comeback? To find out, Bizzabo conducted a survey in June and July 2022, among 234 event organizers.

  • Where Influencers Wield the Most Influence [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    People in Brazil, India, and China are the most likely to say they've bought something because a celebrity or influencer promoted it. That's according to a survey conducted by Statista of people ages 18-64 in eight countries.

  • The New Business Environment for Marketing Agencies

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    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US.

  • The State of Blogging in 2022: Post Length and Writing Trends

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    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research from Orbit Media.

  • Measuring the Immeasurable: Customer Loyalty Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Although it's impossible to give an absolute value to abstract concepts such as loyalty, there are metrics that can indicate customers' willingness to return to your company. Here's what to track.

  • The Most Important Elements of a B2B Multichannel Strategy

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    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research from ActOn and Ascend2.

  • The State of Advertising Media Talent in 2022

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    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Churn is the biggest concern both advertisers and agencies have regarding their media talent, according to recent research from ID Comms.

  • B2B E-Commerce: Six Common Return-on-Ad-Spend Measurement Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Advertising is a B2B e-commerce marketer's best friend—but it can stab you in the back if you don't measure the return correctly. Here are six mistakes to watch out for.

  • Global Ad Spend Forecast for 2023: A Slowdown Ahead

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    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC.

  • The 30 Brands B2B Professionals Trust Most

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    CONTENT TYPE: Chart | TOPIC: Branding

    Apple, Adobe, and Microsoft are the brands most trusted by B2B professionals, according to recent research from Sagefrog.

  • The Difference Between Rebranding and Debranding [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    This infographic covers exactly what changes in a rebrand versus a debrand and also looks at the core goals of each approach.

  • Why Your Customer Experience Metrics Are Lying to You

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Convincing ourselves that our customer engagement tactics are working may feel great, but it isn't always helpful. That's why you should avoid relying too much on these three metrics.

  • Generation YouTube: The Social Media Habits of US Teens

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube is the social platform visited most by teenagers in the United States and it is also the platform teenagers are most likely to say they use almost constantly, according to recent research from the Pew Research Center.

  • Instagram Reels Benchmarks for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How well do Instagram Reels campaigns perform? To find out, Social Insider looked at data from 352,616 Instagram Reels published between June 2021 and June 2022.

  • AI-Powered Martech in 2022: Promising or Already Indispensable?

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Why do a mundane task when software can do it for you? The use of AI in marketing has gone mainstream in recent years. Where will it go from here?

  • Global Ad Trends: TV Media Costs Have Jumped 31% Since 2019

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    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Television CPMs have gone up 31% since 2019—the steepest increase in more than two decades—and they are up 10% year-over-year in 2022, according to recent research from WARC Media.

  • Switching From Product-Centricity to Customer-Centricity With Personas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers are storytellers, and storytellers create character sheets to ensure they know their fictional cast members inside and out. The marketing equivalent? Buyer personas. Here's why they work and how to create them.