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  • ChatGPT vs. Bard: The Future of Google's Search Dominance

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Google debuted an early AI product, Bard, that isn't quite up to par with its competitors—namely ChatGPT. Will that affect Google's search dominance? This article explores some possibilities.

  • The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    You've got a great signup conversion rate! Except... nope, those are full of bots. But what about all that traffic to... nope. Also bots. Sound familiar? Working with the security team can help.

  • Generative AI-Powered Conversations and the Conversation Automation Index: David Greenberg on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversation about conversations: AI-powered conversations, conversational metrics, conversational benchmarks, and more.

  • Healthcare SEO Trends for 2023: AI to the Rescue?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according to recent research from Tebra.

  • Why Thought Leadership Content Fails

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Senior executives say the top reasons thought leadership content tends to fail are faulty methodologies and a lack of internal buy-in, according to recent research from Bospar and Reputation Leaders.

  • Beyond Open Rate: Eight Metrics for More Effective Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to these eight metrics instead.

  • Which Types of Social Media Posts Get the Most Interactions?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.).

  • How Business Owners Feel About Threads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Have business owners signed up for Meta's new Threads social network? If so, how do they plan to use it? To find out, researchers at B2B Reviews surveyed 417 business owners across generations.

  • The Marketing Searches Most Associated With Malware [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    "How to market on Instagram" is the marketing-related search term with the greatest malware risk, according to recent research from Beyond Identity.

  • The 100 Most Valuable Global Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to Kantar BranZ's annual ranking of the world's most valuable brands.

  • The State of B2B Sales in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, according to recent research from RAIN Group.

  • The Top AI Tools by Search Volume and User Rating

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti looked at data from March and April, 2023.

  • The 12 Breakthrough Brands of 2023 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    AI, healthcare, metaverse, matrimonial, and canned fish brands have been among the biggest disruptor brands this year, according to the 2023 Breakthrough Brands report from Interbrand and Vox Media.

  • The Core Audiences of Different Audio Formats [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Do audio formats such as radio, streaming, and podcasts have different core audiences? To find out, Edison Research looked at data from its Share of Ear study, which was based on a survey of more than 4,000 people in the US age 13 and older.

  • The Biggest Blocks During the Email Production Process

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Many email marketers say their campaign production is significantly slowed down by having to continually collect feedback from stakeholders and get buy-in, according to recent research from Litmus.

  • How AI Rewrote the Slogans of 50 Well-Known Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had an artificial intelligence program rewrite 50 slogans and then surveyed 1,007 Americans to see if they liked the original or AI-generated one better.

  • Why Google Analytics 4 Requires Your Immediate Attention | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Measurement & Analytics

    In this episode of the Marketing Smarts Live Show, Trust Insights CEO Katie Robbert digs into how GA4 differs from the previous version of Google Analytics and stresses that marketers must take immediate action.

  • A B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tight market.

  • The Top Skills Among B2B Marketers on LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Which skills are the most common for B2B marketers to list on their LinkedIn profiles? To find out, researchers at the professional social network examined LinkedIn 2023 data for marketers who work for 1,000 B2B companies around the world.

  • YouTube's Rebound: Ad Revenue Forecasts for 2023-24

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform achieved in 2022, according to recent forecasts from WARC.