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CONTENT TYPE: Article | TOPIC: SEO

If you're struggling to drive traffic through search engines because your high-quality content is ending up on the third or fourth page of Google SERPs, this guide will show you how to identify the keywords you could be ranking for. Let's find the keywords you can be realistically competing for right now.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Being data-driven is a top priority for most marketers—because they understand its vital importance to achieving marketing success. And every great data-driven marketing program rests on a foundation of data integrity and data ownership. Consider these nine tips to help you lay that foundation in your organization.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Despite understanding the value of social media marketing, many businesses are hesitant to engage in it—mostly because they think it's difficult to measure. It doesn't have to be. Here are some ways you can easily measure the success of your social media marketing campaigns.

CONTENT TYPE: Article | TOPIC: Email Marketing

A common fallacy regarding email programs is that once you set them up, they are self-sustaining. That couldn't be farther from the truth. Make sure your email campaigns actually work as you'd like them to. Take these four steps.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Knowing how to collect, read, and use your analytics can mean better customers and higher retention rates. Here are four key steps to put your analytics to work for you.

CONTENT TYPE: Article | TOPIC: Email Marketing

Email marketing is an indispensable channel for any successful content strategy. But how can you make sure email marketing campaigns are effective? Avoid making these 13 common mistakes.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Marketers struggle to attribute their campaigns to conversions. But the need to prove ROI is going to get only greater as marketing teams look for additional budget to spread across the many channels they wish to market on.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Cognitive biases--thought traps--are the enemy of rational decisions. But rational decisions based on data are vital for marketing and business success. Avoid these common cognitive biases.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

MarketingProfs and Content Marketing Institute surveyed content marketers worldwide about a range of topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America. Sponsored by Conductor.

CONTENT TYPE: Article | TOPIC: Branding

Great deal! Buy now!! But why should people buy from your brand over the competition? That's where your value proposition comes in. Here are five steps to test whether your value prop is helping you succeed—or fail.

CONTENT TYPE: Article | TOPIC: Marketing Content

Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know.

CONTENT TYPE: Article | TOPIC: SEO

Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

You have data, but that doesn't mean you have actionable intelligence. Knowing how to report on that data is what helps you tell the stories you want to share. And the process might be simpler—and more enjoyable—than you think.