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  • For Long-Term Market Advantage, Analyze Yourself

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing strategy is often thought about in terms of where the market is going and how best to satisfy the changing needs of the market. Rarely is time spent analyzing one's own company. But doing so is the only way to ensure consistent success.

  • The 10 Phrases People Use Most When Searching Online [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Which words and phrases do people use most often when conducting online searches? To find out, Frontier surveyed 1,000 Americans of all ages.

  • Five Whitepaper Design Mistakes That Are Costing You Leads

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There's not much value in a whitepaper if otherwise valuable information is hidden by bad design. Here are five things to avoid.

  • What B2B Buyers Want From Vendor Chatbots

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    B2B buyers say they want chatbots from vendors to provide accurate and relevant answers—and to provide those answers very quickly, according to recent research from Conversica.

  • A B2B Marketing Deep Dive on AI Foundations, the Future, and More: Christopher Penn on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    Marketing Smarts host George B. Thomas and analytics authority Christopher Penn discuss data science and why it is essential to B2B marketing. They also cover what AI means for the industry, how to implement machine-learning, and how to think like a data scientist.

  • Should Brands 'Break Up' With Twitter?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    It's been a rocky few months for Twitter. But does the loss of advertising mean your own company should jump to a new platform? Not if you use your account primarily for customer service, says this article.

  • What the Most Successful Content Marketers Do Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater share of budget in content, use paid channels for promotion, and measure ROI, according to recent research from Semrush.

  • The 'Cringe' Buzzwords Used Most in LinkedIn Job Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Which corporate buzzwords are overused by recruiters in job posts? To find out, SimpleTexting compiled a list of the 45 most "cringe" words/phrases, then analyzed 6.6 million LinkedIn US job ads to see which ones appeared most often.

  • The 30 Companies That Produce the Most Startup Founders [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Which companies tend to be incubators for startup founders? To find out, OnDeck analyzed the LinkedIn profiles of 228,000 people who have worked for America's largest organizations.

  • Is Digital Advertising Really More Effective Than Traditional Advertising?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Traditional ads such as billboards, television ads, and radio spots may have fallen out of favor more during the pandemic, when businesses were accelerating digital methods. But do traditional ads still have value? This article explores the differences.

  • The Tech Habits of Americans Age 50+

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Americans age 50 and older have increasingly embraced technologies such as smartphones, smart televisions, and social media over the past few years, according to recent research from AARP.

  • How Confident Are Senior Marketers in Their Capabilities?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Among their many marketing and media capabilities, senior marketers are most confident in their ability to target customers and are least confident in their third-party data analyses, according to recent research.

  • Google vs. Social Media Algorithms: What's the Difference? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at the signals prioritized by the algorithms of six of the most used platforms: Google, YouTube, Instagram, TikTok, LinkedIn, and Facebook.

  • The Pros and Cons of Printed Marketing Materials

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many marketers say they value that printed marketing materials such as brochures enable them to provide a physical copy of information, but they also say they worry that people simply throw those materials away, according to recent research.

  • The Political Gap Between PR Pros and the US Population

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Public relations professionals are much more likely to say they are politically progressive compared with the general population of the United States, according to recent research from the NYU School of Professional Studies and PR Week.

  • Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022.

  • What Keeps Senior Marketers Up at Night?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research.

  • Marketers' Top Worries About Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra.

  • What Journalists Appreciate Most About PR Pros (And What Needs Improvement)

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Members of the media say the characteristic they appreciate most in PR professionals is understanding what journalists need, and the characteristic that needs the most improvement is also understanding what journalists need.

  • How Much Time Do People Typically Spend Looking at an Email?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus.