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  • How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 2 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area.

  • Customer Data, Your Company's Untapped Goldmine: Kiki Burton of Adobe on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Kiki Burton of Adobe offers offers a map for accessing the goldmine of customer insights your company doesn't even realize it's sitting on, and explains how you can use data management to grow your valuable audience.

  • Seven Tips for Generating Social Content Through Influencers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.

  • How to Seize the Untapped Mobile Opportunity in 2016

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and strategy. Most notably, it's time for a paradigm shift: to think of mobile as the home for omnichannel marketing.

  • Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 Tips

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making your audience care is relevance.

  • Take 10: Shed Light on Email Traffic With Google Analytics

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Measurement & Analytics

    In just 10 minutes, we'll show you how to use campaign tracking to keep email traffic out of the dreaded "Direct Traffic" bucket in Google Analytics. You'll learn what reports and features you should use to better understand your site visitors and how to measure performance based on your own email goals.

  • Take 10: How to Make Your Graphs and Charts Effective Communication Tools

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Measurement & Analytics

    In just 10 minutes, we'll show you how to achieve more with your graphs and charts. You'll learn how to create and use visuals in PowerPoint more effectively, which graphs you should use to illustrate your data, as well as how to avoid common mistakes.

  • Take 10: How to Strike a Balance Between Analytics and Creativity

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Strategy

    In just 10 minutes, you'll learn the top two skills an artist and a scientist must possess and how they mesh together to deliver sales and profitability to your business.

  • How Marketers Measure the Effectiveness of Sponsorship and Event Initiatives

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Some 23% of marketers say they are not very satisfied with their ability to measure the ROI of sponsorship and event marketing initiatives, and 15% percent say they are not at all satisfied, the Association of National Advertisers reports.

  • Capturing Campaign Sales Lift—Can Pre-Post Measurements Be Trusted?

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    The typical pre-post measurement is not accurate enough to support major marketing decisions; moreover, if it is not managed correctly and improved, Marketing can take a significant hit on credibility.