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  • How Content Intelligence Can Empower Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    You can produce all the content you want, but if you're not gathering intelligence about that content—such as who is consuming it, when and how it's being consumed, and whether it's making an impact—then what's the point? Here are tips and tools to help you unlock the power of content intelligence.

  • Data-Driven Marketing: How (and Why) to Move From Siloed Reporting to Data Ownership

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Being data-driven is a top priority for most marketers—because they understand its vital importance to achieving marketing success. And every great data-driven marketing program rests on a foundation of data integrity and data ownership. Consider these nine tips to help you lay that foundation in your organization.

  • How to Measure Your Social Media Marketing Campaigns: Six Sets of Useful Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Despite understanding the value of social media marketing, many businesses are hesitant to engage in it—mostly because they think it's difficult to measure. It doesn't have to be. Here are some ways you can easily measure the success of your social media marketing campaigns.

  • 2018 Year-end Episode of Marketing Smarts: What Marketers Need to Know for 2019 [VIDEO]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    21 industry stars, 21 pieces of valuable advice for you to up your marketing game in the new year: don't miss this special yearend video episode of the Marketing Smarts podcast!

  • Four Steps to Ensure Your Email Campaigns Work

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    A common fallacy regarding email programs is that once you set them up, they are self-sustaining. That couldn't be farther from the truth. Make sure your email campaigns actually work as you'd like them to. Take these four steps.

  • The Rise of the Pop-Up Shop [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Many brands are exploring the benefits of pop-up shops, which can provide brand awareness and test markets at lower costs and less commitment than other options. See why your brand might consider a pop-up shop.

  • How to Use Your Marketing Analytics Smartly

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Knowing how to collect, read, and use your analytics can mean better customers and higher retention rates. Here are four key steps to put your analytics to work for you.

  • 13 Common Email Marketing Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketing is an indispensable channel for any successful content strategy. But how can you make sure email marketing campaigns are effective? Avoid making these 13 common mistakes.

  • Nine B2B Funnel Metrics You Can't Live Without

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    Which are the most important metrics to be tracking in your sales funnel? Close more deals by assessing these key comparison metrics.

  • Attributing Conversions to Campaigns: What Can Attribution Do for Your Marketing?

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers struggle to attribute their campaigns to conversions. But the need to prove ROI is going to get only greater as marketing teams look for additional budget to spread across the many channels they wish to market on.

  • Are Cognitive Biases Causing You to Make Bad Marketing Decisions?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Cognitive biases--thought traps--are the enemy of rational decisions. But rational decisions based on data are vital for marketing and business success. Avoid these common cognitive biases.

  • 2019 B2B Content Benchmarks, Budgets, and Trends

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    MarketingProfs and Content Marketing Institute surveyed content marketers worldwide about a range of topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America. Sponsored by Conductor.

  • Are Your Value Propositions Working?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Great deal! Buy now!! But why should people buy from your brand over the competition? That's where your value proposition comes in. Here are five steps to test whether your value prop is helping you succeed—or fail.

  • Google Ads Mobile Benchmarks for 18 Industries [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?

  • Three Ways to Reach Customers With Personalized Content: Data, Emotion, and Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know.

  • Eight Ways to Reduce Search Ad CPA and Boost Conversions

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA.

  • How to Measure the ROI of Your B2B Content Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want.

  • From Data to Actionable Intelligence: How Not to Sabotage Good Data With Bad Reporting

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    You have data, but that doesn't mean you have actionable intelligence. Knowing how to report on that data is what helps you tell the stories you want to share. And the process might be simpler—and more enjoyable—than you think.

  • Measuring Sponsorship ROI: Marketers' Favorite Metrics

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing Accountability Standards Board (MASB).

  • The Biggest Barriers to Successful Marketing Attribution

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers say technology and data challenges are the biggest barriers to successful marketing attribution, according to recent research from Ascend2.