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  • The State of B2B Marketing Training

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    B2B marketers are participating in professional training, but too often it's not helping them improve business results, according to recent research from MarketingProfs.

  • Adapting Marketing Measurement to a Post-Cookie World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic from InfoTrust explores how to protect privacy without sacrificing data quality.

  • Global Spend Trends for Out-of-Home and Cinema Advertising

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    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC.

  • How to Conduct Effective Audience Analysis in Six Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's impossible to connect with a crowd of faceless nobodies. You have to know whom you're marketing to if you want your marketing to be effective. Audience analysis can help. Here's how to get started.

  • Email Marketing Benchmarks: Trends From 2021

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    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor.

  • How to Create Automated Data Studio Reports for Campaign Performance

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to exhaustion and human error. Option 2: let Data Studio do it for you. Let this article be your guide to the better option.

  • B2B Marketers' Biggest Demand Generation Challenges

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    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according to recent research from HIPB2B and Ascend2.

  • How Brands Should Engage on Twitter [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic, based on survey data as well as internal data, in intended to help marketers find the right tone, topics, and engagement approaches for Twitter.

  • Sales and Marketing Alignment Initiative? Don't Forget Your Marketers.

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    It's finally here: MarketingProfs' first-of-its-kind report on the state of B2B marketing training. And the revelations abound! Take a look.

  • The Critical Risks That Threaten the World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores the findings of the World Economic Forum's annual Global Risks Report, which is based on data from a survey of risk experts and business, government, and civil society leaders.

  • The Rise of the Self-Service B2B Buyer

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    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B buyers and marketers agree that the COVID-19 pandemic has changed the buying process: Buyers are investigating more on their own and taking more control, according to recent research from Considered Content.

  • How to Elevate Your Social Media ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The piece looks at the importance of best-practices: defining your goals, analyzing the correct metrics, increasing interactions, being able to adapt, and using the right technologies.

  • Content Intelligence Isn't Just for Demand Gen Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As a marketer, you produce your content, you post it, you amplify it, and you're done, right? Not so fast. There's more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here's how.

  • The Missing Element in B2B Marketing Data

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    You may think you have all the data you need to create effective marketing campaigns, but this article argues that many marketers overlook a crucial data type.

  • How Effective Are Marketers at Running Different Types of Events?

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    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Marketers have much more faith in their ability to run effective in-person events compared with virtual and hybrid events, according to recent research from the CMO Council and Cvent.

  • What People Think of the Metaverse [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The metaverse—the concept of social interactions occurring in virtual worlds—is all the rage with tech companies. But what do people actually think of it?

  • Brands That Had the Biggest Jumps in Value in 2021

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    CONTENT TYPE: Chart | TOPIC: Branding

    TikTok had the biggest jump in brand value among major global brands in 2021, according to recent research from Brand Finance.

  • The Missing Piece of Revenue Intelligence: Content Engagement Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Rapid changes in revenue operations, revenue intelligence, and sales engagement can be confusing for marketers who are focused on content value. That's because their teams have incomplete data. Here's what's missing.

  • The Top Social Networks With B2B Marketers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to recent research from Sagefrog.

  • How 'Link In Bio' Impacts Instagram Performance [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    To find out how adding "link in bio" to Instagram post captions impacts engagement, Socialinsider analyzed 78,662,277 Instagram posts from 92,724 brand pages.