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  • The Most Difficult Marketing Channels to Track

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers say they struggle the most with tracking the impact of their television and print campaigns, according to recent research from Ruler Analytics.

  • Landing Page Conversion Benchmarks for 16 Industries

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce.

  • How Social's Influence on Brand Discovery Varies Among Generations

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Members of Gen Z are more than twice as likely as Baby Boomers to say they typically learn about brands or companies from social media, according to recent research from Sprout Social and The Harris Poll.

  • How to Analyze Your Influencer Campaign Performance

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Influencer campaign performance can be difficult to measure. What metrics should you be using, and how do you apply those insights to modify your campaigns? This article will give you some ideas.

  • Don't Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Communications

    Analyzing mobile marketing campaign data is a complex process. One wrong number leads to misinterpretation of the entire campaign. How can you avoid pitfalls and analyze data correctly? Here are some guidelines.

  • Top 5 Sentiment Analysis Tools

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help.

  • Why You Need to Align Marketing to Business Goals

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    If you could do one thing to your marketing to make a sustainable difference in your ability to impact the business, it's to change what you measure.

  • How to Develop an Efficient Post-Pandemic Advertising Strategy With Data Analytics Using Only a Spreadsheet

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Advanced tools powered by Big Data and machine-learning have improved the science of marketing analytics, but there are ways to analyze data and calculate ad strategies using only a spreadsheet. This article explains how.

  • Six Tips for Measuring Your LinkedIn Ad Campaigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you need to make valuable optimizations?

  • Three Agile Marketing Tips for the Post-Pandemic Economy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The popularity of Agile Marketing is growing, and it's easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an approach that lets them change course quickly. Here are three tips for adopting Agile methods.

  • Three Ways to Strengthen the Marketing and Finance Relationship

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Are your marketing and finance teams at odds? It often appears that their goals lie at opposite ends of business strategy, but it doesn't have to be that way. For ways to improve your Marketing and Finance relationship, check out these three tips.

  • Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    How are marketers keeping their events relevant and engaging in the mostly virtual world of the COVID pandemic? Three major trends are emerging—and here's how to take advantage of them successfully.

  • The Biggest Benefits of Marketing Revenue Attribution

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers say revenue attribution enables better decision-making and helps to align teams, according to recent research from Ascend2.

  • Advanced Measurement Strategies: Metrics That Actually Matter

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    What are your marketing metrics telling you? If you rely on standard measurement tactics, probably not much—especially about your sales. It's time to upgrade to advanced measurement strategies that directly align with business goals—and drive sales.

  • The ROI Dilemma Marketers Face With Programmatic Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers say they face a key measurement dilemma with programmatic advertising: Their bosses want a clear sense of how media is performing, but it's often difficult to report ROI with accuracy.

  • Zero-Party Data: What It Is and Why Marketers Should Care

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    We've entered a new era of data privacy: Third-party cookies are being phased out, and marketers must look at other options for collecting data from customers. Zero-party data has obvious benefits. Here are the details.

  • The Silver Lining to the Death of the Cookie: Better Measurement

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    If your ad measurement depends on third-party cookies, you'll be facing profound changes within less than two years, as Web browsers phase them out. But cookies have their drawbacks, and this article argues that marketers will be better off without them.

  • Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Christian Selchau-Hansen, CEO and co-founder at Formation.ai, talks about smoking meat, brand loyalty, the price of brisket in Ireland, customer experience, data collection, and much more! Tune in and learn how to build a loyal following through a four-step process.

  • Measurement Matters: How to Get More From Account-Based Marketing

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    B2B marketers are attaining tangible results with ABM, and most who haven't started using it yet are planning to. And why not? It works. But your decision-makers clearly expect strong ROI. To find and fill capability gaps and prove the value of your ABM efforts, you must be able to measure.

  • Six Key Metrics for Measuring Online Event Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    When you hold an online event, getting through promoting and hosting it can feel like a big win. But you still need to know whether the event was a success with audiences and for your business. So, how can you tell?