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  • The User-Generated Content Advertising Ecosystem [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic explores performance trends for UGC advertising and how social networks are investing in UGC.

  • How and When to Measure Your Brand's Health

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Time to take your brand to the doctor. How does it measure up? Ask yourself these six questions to see if you need to make changes.

  • Finding Your 'Y': How to Measure Marketing ROI Without Third-Party Cookies

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    If the formula for measuring ROI is so straightforward, why do so many marketers struggle with it? They may be looking for their Y in the wrong place.

  • Engagement Trends for Four Major Social Networks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram, Facebook, Twitter, and TikTok.

  • Three Lessons in Customer-Centricity

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies that successfully did just that.

  • LinkedIn Data on Marketing Jobs: 'The Great Reshuffle' Is Real

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The number of marketers on LinkedIn who changed jobs jumped by nearly a third in 2021, according to recent research from the professional social network.

  • The Top Benefits of a Data-Driven B2B Demand Gen Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2.

  • The State of B2B Marketing Training

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    B2B marketers are participating in professional training, but too often it's not helping them improve business results, according to recent research from MarketingProfs.

  • Adapting Marketing Measurement to a Post-Cookie World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic from InfoTrust explores how to protect privacy without sacrificing data quality.

  • Global Spend Trends for Out-of-Home and Cinema Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC.

  • Email Marketing Benchmarks: Trends From 2021

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor.

  • How to Conduct Effective Audience Analysis in Six Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's impossible to connect with a crowd of faceless nobodies. You have to know whom you're marketing to if you want your marketing to be effective. Audience analysis can help. Here's how to get started.

  • How to Create Automated Data Studio Reports for Campaign Performance

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to exhaustion and human error. Option 2: let Data Studio do it for you. Let this article be your guide to the better option.

  • B2B Marketers' Biggest Demand Generation Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according to recent research from HIPB2B and Ascend2.

  • How Brands Should Engage on Twitter [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic, based on survey data as well as internal data, in intended to help marketers find the right tone, topics, and engagement approaches for Twitter.

  • Sales and Marketing Alignment Initiative? Don't Forget Your Marketers.

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    It's finally here: MarketingProfs' first-of-its-kind report on the state of B2B marketing training. And the revelations abound! Take a look.

  • The Critical Risks That Threaten the World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores the findings of the World Economic Forum's annual Global Risks Report, which is based on data from a survey of risk experts and business, government, and civil society leaders.

  • The Rise of the Self-Service B2B Buyer

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B buyers and marketers agree that the COVID-19 pandemic has changed the buying process: Buyers are investigating more on their own and taking more control, according to recent research from Considered Content.

  • How to Elevate Your Social Media ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The piece looks at the importance of best-practices: defining your goals, analyzing the correct metrics, increasing interactions, being able to adapt, and using the right technologies.

  • How Effective Are Marketers at Running Different Types of Events?

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Marketers have much more faith in their ability to run effective in-person events compared with virtual and hybrid events, according to recent research from the CMO Council and Cvent.