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  • Three Metrics for Measuring PR Campaign and Marcomms Success

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Many PR agencies measure campaign success only by the volume of media engagements, but there's much more to marcomms success than that. Learn about the three best metrics for measuring PR campaigns.

  • Webinar Benchmarks: Promotion and Attendance Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research from ON24.

  • Do Hiring Managers Check Job Applicants' Social Media Profiles? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Fully 62% of hiring managers say they always check job applicants' social media accounts, and 29% say they sometimes do.

  • Do Salespeople Feel Underappreciated?

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most sales professionals say salespeople are underappreciated in the business world, though more have been feeling appreciated since the onset of the COVID-19 pandemic, according to recent research from Pipedrive.

  • Clubhouse Accessibility Issues: The Root of Its Decline

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Clubhouse is the hot new audio social media app that has everyone talking—literally. But its increased popularity has come with some concerns about access and accessibility. Learn more in this article.

  • Entertaining or Excessive? People's Perceptions of Various Ad Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    People of all ages have the most favorable impressions of television and email advertising, according to research from GWI.

  • 10 Interesting B2B Marketing Stats [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Did you know that 77% of B2B buyers don't talk to a salesperson until they have done their own research? That's one of the data points covered in this infographic from Growth Strategies 101.

  • How Grammar Mistakes Influence People's Perceptions of Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio.

  • Why Some New Products Get Adopted Quickly: A Lesson From Infomercials

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    If you've ever wondered what gets a new product adopted quickly, look no further than late-night infomercials. Their use of a marketing formula contains lessons every marketer can learn from.

  • The Reputations of the 100 Most Visible Corporations

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Americans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research from The Harris Poll and Axios.

  • Is Your Content Working? How to Measure Content Marketing Results

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing is inherently a long-term, cumulative investment; a single piece of content won't likely lead to a sales increase. That makes it hard to measure ROI. But hard doesn't mean impossible. Here's how you can measure your content marketing.

  • Why Job Seekers Are Not Accepting Offers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    With hiring picking up in the United States, why are some job seekers not accepting offers? According to recent research from Talroo, various forces are influencing those decisions.

  • Why B2B Companies Need Closed-Loop Analytics

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Digital marketing has moved toward strategies that provide quantifiable returns on spending. But B2B companies have long sales cycles, and Google Analytics alone is not sufficient to determine attribution and ROI. You need closed-loop analytics.

  • The Behaviors of 'Buyer-First' Salespeople

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What does it mean to be a 'buyer first' salesperson? To find out, LinkedIn Sales Solutions surveyed more than 400 buyers and 400 sellers in the United States and Canada.

  • A Six-Step Guide to Conducting a Brand Audit [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    A brand audit is an in-depth examination of your brand to identify what you’re doing well, spot areas for improvement, and assess your position in the market compared with your competitors. So, how exactly do you conduct one?

  • Ad Retargeting in 2021: Channel, Goal, and KPI Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring Ads and Ascend2.

  • Goodbye Universal Analytics, Hello Google Analytics 4

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Differences abound between Google's Universal Analytics and the recently announced Google Analytics 4. How can marketers make the best use of the new version to inform their decisions? Find out here.

  • Seven B2B Sales Metrics That Can Help You Plan Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Data-based insights, including sales metrics, are crucial in B2B marketing—but which types will rise above the level of vanity metrics and actually help to shape your strategy? Here are seven of them.

  • The Demographics of 11 Major Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Younger adults in the United States are much more likely to use Instagram, Snapchat, and TikTok compared with older adults, according to recent research from the Pew Research Center.

  • 25 Must-Know Search Stats for 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Did you know that 70% of search queries contain four words or more? Or that 48% of people are now using voice assistants for general Web searches? Those are just two of the search engine-related stats covered in a recent infographic.