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CONTENT TYPE: Article | TOPIC: Advertising & Promotions

The success of a direct marketing campaign depends, to varying degrees, on your list, your offer, and your creative. Getting those three things to work together in sync—in online and offline channels—will explode your results. Here's an overview, in interview format, of the fundamentals of direct marketing.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

As marketers, we need to know how to build excitement for our product or service without overhyping and disappointing customers. And the best way to master walking that fine line is by better understanding how and why expectations alter experiences.

CONTENT TYPE: Article | TOPIC: Email Marketing

As we near the end of 2017, retail faces significant profitability issues. In turn, marketers are facing pressure to capture and retain customer attention, and they're resorting to flashy new approaches. But email remains unmatched in helping to build brand, convert, and make sales.

CONTENT TYPE: Article | TOPIC: Customer Experience

The essence of creating a positive experience is making customers feel that they are heard and important—before, during and after a transaction.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

Making a case for adding video to your content mix is easy. Research reveals that marketers who use video see faster revenue growth. Online retailers see higher conversion rates. And when offered as a content choice, video is preferred over whitepapers, case studies, demos, webinars, and e-books.

CONTENT TYPE: Article | TOPIC: Demand Generation

In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach and one-to-one interaction...

CONTENT TYPE: Article | TOPIC: Writing

Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique benefits for your content strategy.

CONTENT TYPE: Article | TOPIC: Customer Experience

In marketing, we talk nostalgically about the "corner store" as the epitome of customer relationships. But that Norman Rockwell version of customer loyalty is dead. Which is why we need to get back to fundamentals. Here are three ideas on how.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

So how do you stand out from the crowd as a B2B social media marketer? Here's the advice you need to ensure your company engages with potential customers and develops a social media following that converts into what you really want—sales!

CONTENT TYPE: Article | TOPIC: Marketing Content

We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your content manages to engage your target audience.

CONTENT TYPE: Article | TOPIC: Communications

A review of award-winning actor and best-selling author Alan Alda's new book 'If I Understood You, Would I Have This Look on my Face? My Adventures in the Art and Science of Relating and Communicating.'