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  • In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    What is the secret to an engaging headline? Everyone has an opinion... but what does the data say? After analyzing 100 million headlines, we found that the essence of an engaging headline comes down to a few core principles.

  • Four Effective Ways to Market to Millennials

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you market to—and win over—this tough crowd.

  • Email Etiquette: Are Acronyms, Memes, and Emojis Appropriate in Work Messages?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    You should avoid using acronyms, emojis, memes, GIFs, and all-caps in your work emails if you want to come across as serious, intelligent, trustworthy, and professional to your co-workers, according to recent research from Fundera.

  • An Earful of Advice for the Podcasting Beginner

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    Podcasting represents an amazing opportunity to be heard by and connect with your audience. It gives you the power to educate, entertain, inform, inspire, get laughs, incite tears, and touch listeners on an emotional level. Is your mic powered up?

  • Special Delivery: Dan Dunn of Paperplanes Discusses Programmatic Direct Mail on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    Dan Dunn, founder of programmatic direct mail company Paperplanes, discusses how the shift to digital advertising has opened up valuable opportunities for marketers using direct mail.

  • Do Email Newsletters Still Work in E-Commerce?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Do email newsletters still work, or are they a thing of the past? See what 17 successful digital marketers have to say about the effectiveness of email newsletters for online stores.

  • The Modern Press Release: Two Don'ts and Three Do's

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The potential power of the press release is sometimes misunderstood by marketers who aren't studied PR practitioners. Acting on those false beliefs, however, can be fraught with problems, so here are some best-practices regarding press releases as marketing tools.

  • Why Millennials Are Different, and How Marketers Can Engage Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Looking to get inside the mind of a Millennial? Check out this infographic, which explains why this generation shops differently and how marketers can adapt.

  • Six Foolproof Ways to Find Influencers on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Influencer marketing grew out of celebrity endorsement, but with nearly everybody now on social media... it turns out that relatively ordinary, down-to-earth people are often the best influencers. But how do you find the influencers most suitable for your business?

  • How Email Is Accessed in 2017: Top Devices, Platforms, and Clients

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    More emails are now opened on mobile devices than via webmail clients or desktop software, according to recent research from Return Path.

  • Four Ways to Use Mobile in Your B2B Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    B2B mobile usage is intensifying throughout the entire buying cycle. Here are four ways B2B companies can use mobile marketing to keep pace with the customer journey.

  • Why Your Ideal Prospect Just Picked Your Competitor (and How to Win Next Time)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You lost your prospect to a competitor you've been enviously watching win again and again. What's happening? And how can you stop it from happening yet again?

  • The Business Case for Behavior-Changing Content: Five Rules of Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content is still one of the best ways to engage your customers—but you must rethink it... It's not about beautiful stories about your brand; it's about high-value, behavior-changing content about, and for, your customers and their aspirations.

  • How to Harness the 'Testimonial Economy' in Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even the best marketing plan and the most strategic sales plan.

  • Seven Content Types That Will Increase Leads and Conversions

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You want your customers and potential customers to think of your content less as annoying advertisement and more as valuable, useful, or enjoyable marketing. Consider these seven types of content proven to help you increase leads and optimize conversion rates.

  • How to Improve Your Content Marketing by Embracing Failure

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Sometimes, your content crashes and burns. That might mean no one reads your article, it doesn't get shared, or you get bombarded with nasty comments. But, all that's OK. In fact, it might be for the better.

  • Addressable Advertising and Why Marketers Love It: Experian's Jay Stocki on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Jay Stocki of Experian Marketing Solutions explains addressable advertising—what it is, how it works, and why it's the future of TV advertising.

  • The Most Effective Paid Channels for Distributing Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2.

  • Create a High-Frequency Content Development System

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    The results are in, and marketers like you want more: more content showing up in search, more content driving visitors to your website, and more content guiding prospects through the sales cycle. This calls for a more effective system for creating more content using the resources you already have.

  • Travel-Related Google Search Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Consumers in the United States now use mobile devices more than desktop computers to search online for information related to family vacations, luxury travel, and couples travel/honeymoons, according to recent research from Google.